HealthLeaders Media Marketing Weekly - March 2, 2011 | CA Hospitals Promote Breastfeeding Programs View as a Webpage | Subscribe for Free
CA Hospitals Promote Breastfeeding Programs
Doug Desjardins, for HealthLeaders Media

Hospitals in California are taking a more active role in encouraging new mothers to breastfeed babies, especially those born prematurely or underweight. The programs are helping hospitals stand out at a time when birth rates in the state are at a 20-year low. [Read More]
cora nucci
  March 2, 2011

 


Editor's Picks
Patient Check-In Technologies Cut Costs, Wait Times
Touchscreen tablets, kiosks, and patient portals that automate the check-in process are resulting in shorter wait times, reduced errors, and lower labor costs. [Read More]
Adverse Drug Events Raise ED Costs, Hospitalizations
Research published in the current issue of the Annals of Emergency Medicine shows patients who visit an emergency department for an adverse drug event (ADE) require more medical care than patients who visit for other reasons. The study conducted at Vancouver General Hospital—the first of its kind—found patients treated for an ADE were 50% more likely to be admitted to the hospital and 20% more likely to require out-patient care. [Read More]
Wellness Programs Show Hard-Dollar Savings
A study published by Pittsburgh-based insurer Highmark Inc. showed wellness programs can really work. The four-year study found that healthcare costs rose 15% slower for employees who took part in a consistent wellness program compared to those who didn't take part in one. [Read More]
Healthcare Leaders Reveal Uncertainties about Industry Direction
Dedication to mission remains strong among healthcare leaders but achieving goals in an era of cost reductions is a growing concern, according to the results of the 2011 HealthLeadersMedia Industry Survey. [Read More]
Rounds: Orthopedic Leadership Strategies: Engage, Measure, and Perform
Forward-thinking orthopedic leaders are ensuring high performance and coordination among a carefully constructed caregiver team. Those leaders are also exploring the right metrics to know whether the outcomes they are tracking are the most meaningful to patients. Join the executive and clinical leadership team from nationally renowned MemorialCare Health System and orthopedic innovator Marshall Steele, MD, on March 29 for a three-hour dive into essential orthopedic leadership strategy. [Read More]
 

Marketing Headlines


Exempted from Healthcare Reform, 'Sharing Ministries' Don't Always Pay Claims
Minneapolis Star-Tribune, February 28, 2011

Regulators to Define 'Essential Care'
Wall Street Journal, February 28, 2011

Ahuja Medical Center's design marries art, science
Cleveland Plain Dealer, February 27, 2011

Doctor-owned imaging centers spark criticism, scrutiny
Washington Post, March 1, 2011

MA health insurers offer option of paying extra for higher-priced care
Washington Post, March 1, 2011

Hospital Marketing Chiefs Get Strategic
HealthLeaders Media, February 13, 2011

 
Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

 
Calendar of Events
Webcasts

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Does E-Health Stand a Remote Chance?
As technology advances and costs fall, the use of telemedicine expands, but obstacles to achieving e-health success remain. [Read More]
 
Service Line Management
A Telestroke of Genius
As hospitals take to the idea of telemedicine, they're partnering up to provide the best stroke care possible, even if from afar. [Read More]
  • Bandwidth Expansion Aids Telestroke Efforts
  • Creating Stroke Systems of Care
  • Clot-Busting Stroke Drug Could Save $200M Annually
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    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
     
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
     
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    New book: A comprehensive guide to community benefit and 990H reporting.
    HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
    Listen Now: Dramatic tactics to improve the patient experience.
     
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