HealthLeaders Media Marketing Weekly - March 16, 2011 | Michigan Hospitals Open Senior EDs View as a Webpage | Subscribe for Free
Michigan Hospitals Open Senior EDs
Doug Desjardins, for HealthLeaders Media

A group of hospitals in Michigan has opened within its existing EDs, specially equipped emergency units designed and staffed to serve the needs of geriatric patients. Business is good. [Read More]
cora nucci
  March 16, 2011

 


Editor's Picks
Cancer Survivor Ranks Expanding
Nearly 2 million more people were living with a cancer diagnosis on Jan. 1, 2007 than in 2001, and the number will grow, says a federal report. Healthcare providers are advised to be attentive to the needs of people living with a cancer diagnosis, as many experience long-term physical and psychosocial effects of treatment, the CDC points out. [Read More]
Bleeder to Feeder: How an ED Turned Its Business Around
The challenges at one Texas hospital's emergency department were numerous, but they all boiled down to a left-without-being-seen rate of 8-10%. Here's how hospital leaders re-engineered the department and its processes and stopped seeing business walk out the door. [Read More]
Preventive Services Lacking in Older Adult Populations, HHS Says
Critical gaps exist between older Americans—particularly among minorities—who receive potentially lifesaving preventive services and those who do not, according to a federal report. The prevention services cited include vaccinations against influenza and pneumococcal diseases such as bloodstream infections, meningitis, and pneumonia, and screenings for the early detection of breast cancer, colorectal cancer, and diabetes. [Read More]
Webcast: Boost Market Share with Your Oncology Services
Given the growing trend toward all-inclusive cancer centers, do you know how to differentiate your own oncology services to protect and grow your market share? Your oncology care is distinct. Its marketing should be, too. Join HealthLeaders Media on March 31 for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from marketing leaders. [Read More]
Healthcare Leaders Reveal Uncertainties about Industry Direction
Dedication to mission remains strong among healthcare leaders but achieving goals in an era of cost reductions is a growing concern, according to the results of the 2011 HealthLeadersMedia Industry Survey. [Read More]
Rounds: Orthopedic Leadership Strategies: Engage, Measure, and Perform
Forward-thinking orthopedic leaders are ensuring high performance and coordination among a carefully constructed caregiver team. Those leaders are also exploring the right metrics to know whether the outcomes they are tracking are the most meaningful to patients. Join the executive and clinical leadership team from nationally renowned MemorialCare Health System and orthopedic innovator Marshall Steele, MD, on March 169 for a three-hour dive into essential orthopedic leadership strategy. [Read More]
 
 

Marketing Headlines


Nursing vacancies show big declines
Washington Post, March 14, 2011

CA Investigating Latest Health Net Data Breach
HealthLeaders Media, March 15, 2011

At MI hospitals, smokers need not apply
The Detroit News, March 14, 2011

Tennessee docs pursue regulatory limits
The Tennessean, March 14, 2011

Hospitals try cooking up better food for patients
Business Week, March 13, 2011

 
Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

 
Webcasts/Rounds

March 29: Rounds: Orthopedic Leadership Strategies: Engage, Measure, and Perform

March 31: Boost Market Share with Your Oncology Services

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

See all webcasts

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Reform Sharpens Focus on Quality Outcomes
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Service Line Management
Waking Up to Sleep Centers
With a growing volume of patients with obstructive sleep apnea related to pulmonary conditions, hospitals are finding opportunities to develop or partner with sleep centers. [Read More]
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    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
     
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
     
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