HealthLeaders Media Marketing Weekly - March 23, 2011 | Hospitals Offer Amenities to Drive Patient Volume View as a Webpage | Subscribe for Free
Hospitals Offer Amenities to Drive Patient Volume
Doug Desjardins, for HealthLeaders Media

Studies show upscale amenities such as private rooms and gourmet food are more important to patients than a hospital's clinical quality of care. [Read More]
cora nucci
  March 23, 2011

 


Editor's Picks
Healthcare Philanthropy Faces Triple Threat
A number of factors are threatening to reduce hospitals' vital philanthropic activity, according to a report from the Association for Healthcare Philanthropy. Changes created by federal healthcare reform, cuts to federal and state budgets, and a reduction in tax breaks for charitable giving are among the pressures on hospital philanthropy. [Read More]
Primary Care Gaining Popularity in Residency Matches
The number of U.S. medical school students who will enter family residency positions increased 11% in 2011, according to the American Association of Medical Colleges. In this year's National Resident Matching Program, there are 2,708 family medicine residency slots and nearly half of those will be filled by U.S. medical school seniors.[Read More]
Medicaid Enrollment to Outpace Primary Care Providers
The growth in Medicaid enrollment under healthcare reform will greatly outpace growth in the number of primary care physicians willing to treat new patients in most parts of the country, especially in the South and Mountain West regions. The study released by the Center for Studying Health System Change found even temporary increases in Medicaid reimbursements to primary care physicians aren't likely to influence their decision to accept new patients.[Read More]
Webcast: Boost Market Share with Your Oncology Services
Given the growing trend toward all-inclusive cancer centers, do you know how to differentiate your own oncology services to protect and grow your market share? Your oncology care is distinct. Its marketing should be, too. Join HealthLeaders Media on March 31 for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from marketing leaders. [Read More]
Healthcare Leaders Reveal Uncertainties about Industry Direction
Dedication to mission remains strong among healthcare leaders but achieving goals in an era of cost reductions is a growing concern, according to the results of the 2011 HealthLeadersMedia Industry Survey. [Read More]
Rounds: Orthopedic Leadership Strategies: Engage, Measure, and Perform
Forward-thinking orthopedic leaders are ensuring high performance and coordination among a carefully constructed caregiver team. Those leaders are also exploring the right metrics to know whether the outcomes they are tracking are the most meaningful to patients. Join the executive and clinical leadership team from nationally renowned MemorialCare Health System and orthopedic innovator Marshall Steele, MD, on March 239 for a three-hour dive into essential orthopedic leadership strategy. [Read More]
 
Campaign Spotlight
Playing the Name Game
What's in a name? For the newly branded Wake Forest Baptist Health, it's worth launching a $3.5 million rebranding campaign to promote its new name and logo. While the hospitals and research centers associated with the famous university will retain their individual names, the rebranding will place them all under the umbrella of Wake Forest Baptist Health and its new logo which features a strand of DNA next to the name. [Read More]
 

Marketing Headlines


Urgent Care Centers Fill Critical Gap in Healthcare
St. Louis Post-Dispatch, March 21, 2011

CA Hospitals Wary of State Budget Plan to Shift Emergency Funds
Los Angeles Times, March 21, 2011

Lap-Band Surgery Marred by Problems after 12 Years
Chicago Tribune/Reuters Health, March 22, 2011

What Makes a Hospital Great
New York Times, March 18, 2011

 
Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

 
Webcasts/Rounds

March 29: Rounds: Orthopedic Leadership Strategies: Engage, Measure, and Perform

March 31: Boost Market Share with Your Oncology Services

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

See all webcasts

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From HealthLeaders Magazine
Reform Sharpens Focus on Quality Outcomes
The ability to achieve and demonstrate quality outcomes is becoming increasingly important. [Read More]

Deep Insight:

 
Service Line Management
Waking Up to Sleep Centers
With a growing volume of patients with obstructive sleep apnea related to pulmonary conditions, hospitals are finding opportunities to develop or partner with sleep centers. [Read More]
  • Treating COPD
  • Mechanical Ventilation
  •  
    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
     
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
     
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    Listen Now: Dramatic tactics to improve the patient experience.
     
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