HealthLeaders Media Marketing Weekly - March 30, 2011 | Hospital Marketing Costs Remain Cause for Concern View as a Webpage | Subscribe for Free
Hospital Marketing Costs Remain Cause for Concern
Doug Desjardins, for HealthLeaders Media

Even though the economy is on the rebound, hospitals executives remain wary of launching big-budget marketing campaigns, particularly at facilities that have hiring and wage freezes in place. [Read More]
cora nucci
  March 30, 2011

 


Editor's Picks
How to Market Employed Physicians
According to a 2010 report from the American Hospital Association, 65% of hospitals in the U.S. are trying to increase the number of physicians they employ. At the same time, hospitals are also devising new ways to market their physicians to increase their patient volume and brand awareness. [Read More]
Nursing Staff Increases can Improve Outcomes, Study Shows
Higher nursing staff levels in both intensive care unit settings and non-ICU settings lead to improved patient outcomes, according to a study published in the current issue of Medical Care. The study found higher nursing staff levels resulted in fewer post-surgery infections, fewer deaths due to congestive heart failure, and fewer patients requiring longer-than-expected stays in a hospital.[Read More]
Top 100 Hospitals Named by Thomson Reuters
Thomson Reuters has released its annual study identifying the 100 top U.S. hospitals based on their overall organizational performance, by category. Contenders were evaluated based on performance in 10 areas including mortality, medical complications, patient safety, profitability, and patient satisfaction.[Read More]
Webcast: Boost Market Share with Your Oncology Services
Given the growing trend toward all-inclusive cancer centers, do you know how to differentiate your own oncology services to protect and grow your market share? Your oncology care is distinct. Its marketing should be, too. Join HealthLeaders Media on March 31 for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from marketing leaders. [Read More]
Healthcare Leaders Reveal Uncertainties about Industry Direction
Dedication to mission remains strong among healthcare leaders but achieving goals in an era of cost reductions is a growing concern, according to the results of the 2011 HealthLeadersMedia Industry Survey. [Read More]
 
 

Marketing Headlines


The ACO Model: A Three-Year Financial Loss?
The New England Journal of Medicine, March 25, 2011

DOJ Widens Blue Cross Probe in Several States
Wall Street Journal, March 28, 2011

Children's Hospital CEO Talks Strategy
Philadelphia Inquirer, March 28, 2011

Adolescent Medicine a Growing Field
Wall Street Journal, March 29, 2011

Consultants Show how to Save Miami's Jackson Health
The Miami Herald, March 29, 2011

 
Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

 
Webcasts/Rounds

March 31: Boost Market Share with Your Oncology Services

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

See all webcasts

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From HealthLeaders Magazine
Reform Sharpens Focus on Quality Outcomes
The ability to achieve and demonstrate quality outcomes is becoming increasingly important. [Read More]

Deep Insight:

 
Service Line Management
Waking Up to Sleep Centers
With a growing volume of patients with obstructive sleep apnea related to pulmonary conditions, hospitals are finding opportunities to develop or partner with sleep centers. [Read More]
  • Treating COPD
  • Mechanical Ventilation
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    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
     
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
     
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    Listen Now: Dramatic tactics to improve the patient experience.
     
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