HealthLeaders Media Marketing Weekly - April 6, 2011 | Googled: How One Hospital Boosted Its Search Results View as a Webpage | Subscribe for Free
Googled: How One Hospital Boosted Its Search Results
Anna Webster, Online Content Coordinator

Sometimes, there's a thin line separating hospital marketing messages from spam. Luring potential patients to your practice or hospital requires deploying the right search engine optimization and search engine marketing strategies. [Read More]
anna webster
  April 6, 2011

 


Editor's Picks
For Healthcare Workers, It's Not (Just) About Money
Good news for cash-strapped hospitals: Salary and benefits are not what makes healthcare workers happy. What they really want is to work in a good environment, advance their careers, and manage reasonable workloads. Are they asking too much?[Read More]
Physician Quality Ratings Imperfect, But a Start
Payers have developed some sophisticated models to assess their high volume physicians in terms of quality patient care. Despite complaints and legal action, quality ratings are here to stay. Physicians are going to have to get used to it.[Read More]
ACO Proposed Rules Spotlight Physician-Hospital Alignment
Clinical integration is key to the government's proposed accountable care organization guidelines. It means that doctors and hospitals have to work together, 'and that is not easy,' says one analyst. [Read More]
*NEW* Webcast: Ratchet Up Physician Referrals: Proven Methods & Measures
At the heart of successful physician referral programs are relationships that result in buy-in, engagement, and alignment. How do you build those? And, how do you use data to prove your program's success to the C-suite? Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from marketing leaders with successful referral programs. [Read More]
Healthcare Leaders Reveal Uncertainties about Industry Direction
Dedication to mission remains strong among healthcare leaders but achieving goals in an era of cost reductions is a growing concern, according to the results of the 2011 HealthLeadersMedia Industry Survey. [Read More]
 
Campaign Spotlight
Video Campaign Promotes Doc Personalities
Reaching out to patients through the lens of a video camera is one of the goals of Aurora Health Care in WI. The non profit markets its physicians to patients through physician preview videos—promoted through their website and social media—which offer candid interviews and personal bios from their associated physicians. [Read More]
 

Marketing Headlines


13 Hot ACO Buzzwords All Providers Should Know
HealthLeaders Media, April 6, 2011

Hospitals Added Nearly 20K Jobs in Q1
HealthLeaders Media, April 4, 2011

Part 2: How a CEO Empowered Staff to Save $3M and Their Jobs
HealthLeaders Media, April 1, 2011

For some docs, iPad claims key spot next to stethoscope
The Boston Globe, April 5, 2011

Direct pilots: E-mail piece easy, integration takes work
Government Health IT, April 4, 2011

Complex healthcare law turns into payday for consultants
The Washington Post, April 4, 2011

 
Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

 
Webcasts/Rounds

May 18: Ratchet Up Physician Referrals: Proven Methods & Measures

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

See all webcasts

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From HealthLeaders Magazine
Reform Sharpens Focus on Quality Outcomes
The ability to achieve and demonstrate quality outcomes is becoming increasingly important. [Read More]

Deep Insight:

 
Service Line Management
Waking Up to Sleep Centers
With a growing volume of patients with obstructive sleep apnea related to pulmonary conditions, hospitals are finding opportunities to develop or partner with sleep centers. [Read More]
  • Treating COPD
  • Mechanical Ventilation
  •  
    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
     
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
     
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    New book: A comprehensive guide to community benefit and 990H reporting.
    HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
    Listen Now: Dramatic tactics to improve the patient experience.
     
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