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Editor's Picks
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For Healthcare Workers, It's Not (Just) About Money
Good news for cash-strapped hospitals: Salary and benefits are not what makes healthcare workers happy. What they really want is to work in a good environment, advance their careers, and manage reasonable workloads. Are they asking too much?[Read More]
Physician Quality Ratings Imperfect, But a Start
Payers have developed some sophisticated models to assess their high volume physicians in terms of quality patient care. Despite complaints and legal action, quality ratings are here to stay. Physicians are going to have to get used to it.[Read More]
ACO Proposed Rules Spotlight Physician-Hospital Alignment
Clinical integration is key to the government's proposed accountable care organization guidelines. It means that doctors and hospitals have to work together, 'and that is not easy,' says one analyst. [Read More]
*NEW* Webcast: Ratchet Up Physician Referrals: Proven Methods & Measures
At the heart of successful physician referral programs are relationships that result in buy-in, engagement, and alignment. How do you build those? And, how do you use data to prove your program's success to the C-suite? Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from marketing leaders with successful referral programs. [Read More]
Healthcare Leaders Reveal Uncertainties about Industry Direction
Dedication to mission remains strong among healthcare leaders but achieving goals in an era of cost reductions is a growing concern, according to the results of the 2011 HealthLeadersMedia Industry Survey. [Read More]
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Campaign Spotlight
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Video Campaign Promotes Doc Personalities
Reaching out to patients through the lens of a video camera is one of the goals of Aurora Health Care in WI. The non profit markets its physicians to patients through physician preview videos—promoted through their website and social media—which offer candid interviews and personal bios from their associated physicians. [Read More] |
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Marketing Headlines |
HealthLeaders Media, April 6, 2011
HealthLeaders Media, April 4, 2011
HealthLeaders Media, April 1, 2011
The Boston Globe, April 5, 2011
Government Health IT, April 4, 2011
The Washington Post, April 4, 2011
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Sponsored Headlines from IBM
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: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.
: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.
: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.
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Webcasts/Rounds
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May 18: Ratchet Up Physician Referrals: Proven Methods & Measures
On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
On Demand: Five Proven Steps to Improve Patient Satisfaction Scores
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
See all webcasts
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Stay Connected to Marketing Weekly
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| Service Line Management |
Waking Up to Sleep Centers
With a growing volume of patients with obstructive sleep apnea related to pulmonary conditions, hospitals are finding opportunities to develop or partner with sleep centers. [Read More]
Treating COPD
Mechanical Ventilation
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Marketing Forum
Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
Patients at the Center
Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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