HealthLeaders Media Marketing Weekly - April 13, 2011 | How to Get the Most from a Celebrity Hospital Visit View as a Webpage | Subscribe for Free
How to Get the Most from a Celebrity Hospital Visit
Anna Webster, Online Content Coordinator

Shaq, Heidi Klum, Brittany Spears...these familiar faces have been used to market a slew of products. But are celebrity-powered hospital marketing efforts effective? Here are some marketing secrets from hospitals that do it best. [Read More]
anna webster
  April 13, 2011

 


Editor's Picks
Healthcare Fundraising Shows Signs of Life
Two years of recession-related losses and cutbacks have taken their toll on donations and investment income, but the worst may be over, an Association for Healthcare Philanthropy survey shows. [Read More]
More Study Needed to Prove Telehealth's Worth
A shortage of intensivists, specialists, and physicians willing to take call is driving the growth of telehealth. So are advances in technology. But there's a lingering lack of concrete evidence that remote care is significantly better than care delivered in person.[Read More]
7 Ways Hospitals Can Trim Costs
Hospitals are under intense pressure to reduce their cost of operations as they prepare for an altered healthcare environment requiring higher quality care at a lower price. Here are some tips from a nurse leader.[Read More]
*NEW* Rounds: Patient-Centered Accountable Care
Patient-centered healthcare IS accountable care—accountable for quality, for value, for patient satisfaction. Join us on April 27 live from Griffin Hospital and Planetree, recognized pioneers in patient-centered care, with more actionable strategies from invited thought leaders at Sharp Memorial and the Maine Patient-Centered Medical Home Pilot. [Read More]
*NEW* Webcast: Ratchet Up Physician Referrals: Proven Methods & Measures
At the heart of successful physician referral programs are relationships that result in buy-in, engagement, and alignment. How do you build those? And, how do you use data to prove your program's success to the C-suite? Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from marketing leaders with successful referral programs. [Read More]
*NEW* Webcast: Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan
With the advent of the accountable care organization and reimbursement shifts from pay for performance to bundled payments, physician compensation plans must do more than ensure fair compensation for physicians. Join HealthLeaders Media for a 60-minute audio conference, including Q&A, to learn how to craft compensation plans for integration and alignment. [Read More]
 
 

Marketing Headlines


Roundup: ACO Proposed Rules Fuel Uncertainty
HealthLeaders Media, April 8, 2011

ACOs Offer Opportunities for Physician Executives
HealthLeaders Media, April 8, 2011

Five innovative healthcare systems to share patient data nationwide
Government Health IT, April 7, 2011

Healthcare data security in transition
Government InformationWeek, April 7, 2011

Engaged Employees Need Engaged Managers
HealthLeaders Media, April 11, 2011

Don't Forget Energy When Cutting Costs is a Priority
HealthLeaders Media, April 8, 2011

 
Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

 
Webcasts/Rounds

April 27: Rounds: Patient-Centered Accountable Care

May 18: Ratchet Up Physician Referrals: Proven Methods & Measures

May 24: Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

See all webcasts

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From HealthLeaders Magazine
Reform Sharpens Focus on Quality Outcomes
The ability to achieve and demonstrate quality outcomes is becoming increasingly important. [Read More]

Deep Insight:

 
Service Line Management
Waking Up to Sleep Centers
With a growing volume of patients with obstructive sleep apnea related to pulmonary conditions, hospitals are finding opportunities to develop or partner with sleep centers. [Read More]
  • Treating COPD
  • Mechanical Ventilation
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    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
     
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
     
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    Listen Now: Dramatic tactics to improve the patient experience.
     
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