| HealthLeaders Media Marketing Weekly - April 20, 2011 | Physician Referrals: A Marketer's Goldmine |
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Physician Referrals: A Marketer's Goldmine
Anna Webster, Online Content Coordinator
As fluid and amorphous as healthcare continues to be, marketers crave the knowhow for building, tracking, and measuring physician referrals. An upcoming HealthLeaders Media webcast rounds up the latest tactics.
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April 20, 2011 |
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Editor's Picks
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Wellness Study Puts Price Tag on Unhealthy Behavior
The Thomson Reuters Workforce Wellness Index estimates that employers spend an average of $670 annually per employee on medical care and pharmacy around six behavioral risk factors, with the top cost drivers identified as: obesity, high blood sugar, and tobacco use. Perhaps marketers should look to promote wellness programs targeting these three areas.[Read More]
CDC Reports Target Time-Strapped Health Leaders
Do you know your marketing audience? The CDC recently released a series of reports focusing on health communications practices. Analyzed topics from expert interviews include how to communicate with Hispanic communities and strategies to reach busy community leaders.[Read More]
Time to Get Social
According to the 2011 HealthLeaders Media Industry Survey, 53% of healthcare marketing leaders feel neutral about the tool's effectiveness in helping their marketing efforts. What's more, the majority say that social media plays a role in 10% or less of their efforts. So how can you reconcile the attitude toward social media with an ever-growing need to useit? Here's what you need to know.[Read More]
Rounds: Patient-Centered Accountable Care
Patient-centered healthcare IS accountable care—accountable for quality, for value, for patient satisfaction. Join us on April 27 live from Griffin Hospital and Planetree, recognized pioneers in patient-centered care, with more actionable strategies from invited thought leaders at Sharp Memorial and the Maine Patient-Centered Medical Home Pilot. [Read More]
Webcast: Ratchet Up Physician Referrals: Proven Methods & Measures
At the heart of successful physician referral programs are relationships that result in buy-in, engagement, and alignment. How do you build those? And, how do you use data to prove your program's success to the C-suite? Join HealthLeaders Media on May 18 for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from marketing leaders with successful referral programs. [Read More]
Webcast: Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan
With the advent of the accountable care organization and reimbursement shifts from pay for performance to bundled payments, physician compensation plans must do more than ensure fair compensation for physicians. Join HealthLeaders Media for a 60-minute audio conference, including Q&A, to learn how to craft compensation plans for integration and alignment. [Read More]
Webcast: Achieving Ambulatory Surgery Center Success in the Reform Era
Reform, reimbursement, and reintegration—a triple threat to ambulatory surgery centers (ASCs) or new opportunities for ROI? Join HealthLeaders Media on May 11 for a 90-minute Webcast, including Q&A, to learn how to increase the financial return of ASC operations from leaders with proven ambulatory care ROI. [Read More]
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Marketing Headlines |
The Boston Globe, April 20, 2011
InformationWeek, April 19, 2011
The News & Observer, April 15, 2011
HealthLeaders Media, April 19, 2011
Government Health IT News, April 19, 2011
HealthLeaders Media, April 14, 2011
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Sponsored Headlines from IBM
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: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.
: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.
: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.
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Webcasts/Rounds
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April 27: Rounds: Patient-Centered Accountable Care
May 11: Webcast: Achieving Ambulatory Surgery Center Success in the Reform Era
May 18: Rounds: Neurological Service Line Growth: Telestroke & Brain Tumor Innovations
May 18: Ratchet Up Physician Referrals: Proven Methods & Measures
May 24: Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan
On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
On Demand: Five Proven Steps to Improve Patient Satisfaction Scores
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
See all webcasts
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Stay Connected to Marketing Weekly
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| From HealthLeaders Magazine |
In an ACO, Who's Accountable?
It can be the hospital, but health plans, physician practices and medical service organizations can also serve as the "accountable" party. [Read More]
Deep Insight:
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Marketing Forum
Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
Patients at the Center
Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
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