HealthLeaders Media Marketing Weekly - May 11, 2011 | Is Social Media an Effective Healthcare Marketing Tool? View as a Webpage | Subscribe for Free
Is Social Media an Effective Healthcare Marketing Tool?
Anna Webster, Online Content Coordinator

Many hospitals and healthcare organizations are still figuring out the best ways to use social media to their advantage. We look at one hospital that flexed to respond to an emergency Tweet, and another that logged an embarrassing Facebook failure. [Read More]
anna webster
  May 11, 2011

 


Editor's Picks
4 Ways to Refocus Your Strategic Planning
Strategic planning is key for driving patient volume and care delivery with marketing as one of the four main strategy components, says one strategic planning expert. Marketers must try to work in concert with physician groups, allied healthcare providers, and acute care hospitals to make sure that patients can access quality care close to home.[Read More]
Healthcare Consumer Confidence Falls to Historic Low
Consumers are reporting a significant decrease in ability to pay for and access healthcare services, according to the Thomson Reuters Consumer Healthcare Sentiment Index. [Read More]
ACO Hurdles, Risks, Could Dampen Provider Enthusiasm
Some healthcare executives are openly skeptical about the benefits of joining accountable care organizations, whose eventual downside risks could be considerable. Providers are raising legitimate concerns, a health researcher says. [Read More]
Impact Analysis: Leaders Respond to CMS' Proposed ACO Regulations
The proposed regulations are indeed out, but what do they really mean to your organization and the industry? Get reactions from leaders at hospitals, health plans, and physician practices that are already well-versed in accountable care organizations, including Monarch Healthcare, Alegent Health, Kaiser Foundation Health Plan /Kaiser Foundation Hospitals, Geisinger Health System, Dean Health System, and Scripps Health. [Read More]
Rounds: Neurological Service Line Growth: Telestroke & Brain Tumor Innovations
Neurological service line success is all about managing the collision of technology, research, and care coordination. Get strategies for managing the collision on May 18, live from Barrow Neurological Institute with invited thought leaders from St. John Providence Health System and St. Luke Hospital. [Read More]
Webcast: Achieving Ambulatory Surgery Center Success in the Reform Era
Reform, reimbursement, and reintegration—a triple threat to ambulatory surgery centers (ASCs) or new opportunities for ROI? Join HealthLeaders Media on May 11 for a 90-minute Webcast, including Q&A, to learn how to increase the financial return of ASC operations from leaders with proven ambulatory care ROI. [Read More]
 
Campaign Spotlight
Healthcare Hits the Mall
To engage with patients and increase accessibility, Mayo Clinic is set to open a facility at the Mall of America this summer. The project, titled Create Your Mayo Clinic Health Experience at Mall of America, focuses on targeted prevention and wellness programs to help patients get and stay healthy. [Read More]
 

Marketing Headlines


AZ Hospital 'VIP' line speeds registration process
The Arizona Republic, May 9, 2011

Bedside Devices a 'Death Trap,' Says Advocacy Group
HealthLeaders Media, May 5, 2011

HMA, Shands, UF Announce Cardiac/Stroke Care Alliance
HealthLeaders Media, May 6, 2011

HHS Releases Hospital Hazard-Readiness Stats
HealthLeaders Media, May 6, 2011

75% of physicians use iPad or iPhone, survey shows
e-WEEK, May 9, 2011

Malls over metals: trends to watch in the second half
The Christian Science Monitor, May 10, 2011

Curbing our hunger for media
The Boston Globe, May 9, 2011

CMS' TeleMed Rule Eases Physician Credentialing
HealthLeaders Media, May 6, 2011

 
 
Webcasts/Rounds

May 11: Webcast: Achieving Ambulatory Surgery Center Success in the Reform Era

May 18: Rounds: Neurological Service Line Growth: Telestroke & Brain Tumor Innovations

May 18: Ratchet Up Physician Referrals: Proven Methods & Measures

May 24: Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

SEE ALL WEBCASTS

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From HealthLeaders Magazine
In an ACO, Who's Accountable?
It can be the hospital, but health plans, physician practices and medical service organizations can also serve as the "accountable" party. [Read More]

Deep Insight:

 
Service Line Management
Rehab Hospitals Retooling
Larger, specialized facilities are focusing on longer-term care and specific illnesses. [Read More]
  • Telerehab Matches Traditional Rehab for Patient Outcomes
  • Whitepaper: 10 Questions for Improving Your Rehab Performance
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    Marketing Forum

    3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
     
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