HealthLeaders Media Marketing Weekly - May 18, 2011 | Humor's Role in Healthcare Marketing


Humor's Role in Healthcare Marketing Anna Webster, Online Content Coordinator Mixing healthcare messaging and humor can be risky. There are rewards for getting it right, but it takes a deft hand to negotiate the line between the type of funny that brings in business and wins awards versus the type of funny that raises eyebrows. [Read More]
	May 18, 2011

Editor's Picks
Beyond the Medical Home Two groups in North Carolina are collaborating on a medical practice model that is a cross between a patient-centered medical home and an ACO, taking both concepts beyond their usual iteration.[Read More] Patient Registration, Simplified When check-in is hectic, revenue can get lost in the chaos. Juliet Breeze, MD, CEO of the Richmond Bone & Joint Clinic, with three locations in the Houston area, says she might not have addressed front desk inefficiencies if it weren't for comments on patient satisfaction surveys specifically requesting express check-in.[Read More] To Train Physicians for Business Leadership, Think Beyond the MBA Hospital and health system leaders are quickly recognizing the shortage in business training that they face in their physician ranks, especially at the leadership level. But there's a difference between recognizing a deficiency and determining what, if anything, to do about it.[Read More] Impact Analysis: Leaders Respond to CMS' Proposed ACO Regulations The proposed regulations are indeed out, but what do they really mean to your organization and the industry? Get reactions from leaders at hospitals, health plans, and physician practices that are already well-versed in accountable care organizations, including Monarch Healthcare, Alegent Health, Kaiser Foundation Health Plan /Kaiser Foundation Hospitals, Geisinger Health System, Dean Health System, and Scripps Health. [Read More] Webcast: Beyond Medicare Shared Savings: Effective ACO & Clinical Integration Strategies Go beyond the ACO regs furor to uncover commercial and Medicare alternatives for your ACO strategy. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, for a deep dive with leading experts savvy on the legal and business operation of ACOs in commercial markets and CMS programs other than Medicare Shared Savings. [Read More] Rounds: Coordinating Systems of Care Whether your hospital system is pursuing an accountable care organization or a broader program of clinical integration, the real work of creating high-value, cost-effective healthcare is in transforming the systems of care. But the solutions may not be as big and unmanageable as you think. Join us live or via live webcast from Gundersen Lutheran Health System with Gundersen's clinical and executive leadership team and invited guest Fairview Health Services, two of the nation's health system pioneers in high-quality, lower-cost healthcare. [Read More]

Marketing Headlines
Fewer ERs available as need rises The New York Times, May 18, 2011 WakeMed's bid for Rex pits money, care The Cary News, May 18, 2011 HCA to offer business services to other hospitals The Tennessean, May 18, 2011 Medical data mining strengthens drug safety InformationWeek, May 17, 2011 SWAG rules in marketing world NuWire Investor, May 16, 2011 Tapping into smart health The Boston Globe, May 16, 2011 Questions raised over BCBS marketing campaign WXII12.com, May 18, 2011


Webcasts/Rounds
May 24: Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan June 7: Webcast: Beyond Medicare Shared Savings: Effective ACO & Clinical Integration Strategies June 9: Rounds: Coordinating Systems of Care On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking On Demand: Five Proven Steps to Improve Patient Satisfaction Scores On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work SEE ALL WEBCASTS
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The New ED: Keep Patients Out (but Happy)

While not exactly a checkpoint to bar patients from the hospital, the doors of the ED will become increasingly important as an exit. [Read More]

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Service Line Management

The Challenge of the ICU

Health systems are in the midst of an ICU makeover as healthcare leaders rethink how they are providing care in the costliest area of the hospital, to improve outcomes and attain ROI. [Read More]

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Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]

Audio Feature
Patients at the Center
Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]