|
|
Editor's Picks
|
Surgical Survival Predictors May Be Next Big Quality Metric
What's next for value-based purchasing metrics, hospital transparency, and quality scoring? A healthcare performance coalition suggests hospitals and health systems may be rushing to improve predictors of death during hospitalization.[Read More]
NPA Names 'Top 5' Cost Drivers in Primary Care
The National Physicians Alliance project has created a Top 5 list of potentially unnecessary cost drivers for primary care, training videos to help doctors communicate the effect of bad behaviors, and videos for patients. NPA has also reached out to consumer groups and patient-safety groups for their endorsements.[Read More]
Healthcare Workers Delaying Retirement
The largest decline in retirement rates among all workforce sectors is found in the healthcare industry. Across the board, though, mature workers in high-paying occupations are more likely to delay retirement than workers in low-paying ones, research shows. [Read More]
Impact Analysis: Leaders Respond to CMS' Proposed ACO Regulations
The proposed regulations are indeed out, but what do they really mean to your organization and the industry? Get reactions from leaders at hospitals, health plans, and physician practices that are already well-versed in accountable care organizations, including Monarch Healthcare, Alegent Health, Kaiser Foundation Health Plan /Kaiser Foundation Hospitals, Geisinger Health System, Dean Health System, and Scripps Health.
[Read More]
Webcast: Alternative ACO Strategies
Go beyond the ACO regs furor to uncover commercial and Medicare alternatives for your ACO strategy. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, for a deep dive with leading experts savvy on the legal and business operation of ACOs in commercial markets and CMS programs other than Medicare Shared Savings. [Read More]
Rounds: Coordinating Systems of Care
Whether your hospital system is pursuing an accountable care organization or a broader program
of clinical integration, the real work of creating high-value, cost-effective healthcare is in
transforming the systems of care. But the solutions may not be as big and unmanageable as you
think. Join us live or via live webcast from Gundersen Lutheran Health System with Gundersen's
clinical and executive leadership team and invited guest Fairview Health Services, two of the
nation's health system pioneers in high-quality, lower-cost healthcare. [Read More]
|
| |
Campaign Spotlight
|
LinkedIn Provides Marketing Platform for ODPHP
The Office of Disease Prevention and Health Promotion is using LinkedIn as the platform to launch their Healthy People 2020 campaign. HP2020 campaign is a 10-year national wellness effort to encourage people to free of preventable diseases, disability, injury, and premature death. [Read More] |
| |
Marketing Headlines |
Los Angeles Times, May 24, 2011
El Paso Times/Associated Press, May 25, 2011
McClatchy Newspapers/Star-Tribune, May 25, 2011
HealthLeaders Media, May 23, 2011
HealthLeaders Media, May 20, 2011
The Detroit News/Associated Press, May 23, 2011
Reuters Health, May 25, 2011
The Wall Street Journal, May 24, 2011
NPR, May 23, 2011
Chicago Tribune, May 23, 2011
|
| |
|
Webcasts/Rounds
|
June 7: Webcast: Alternative ACO Strategies
June 9: Rounds: Coordinating Systems of Care
On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
On Demand: Five Proven Steps to Improve Patient Satisfaction Scores
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
SEE ALL WEBCASTS
|
Stay Connected to Marketing Weekly
|
To help us ensure future delivery of HealthLeaders Media Marketing Weekly, please add our "From" address—news.editor@healthleadersmedia.com—to your address book or e-mail whitelist.
|
|
|
|
|
| |
|
|
| |
Marketing Forum
3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
|
| |
 |
Audio Feature
Patients at the Center
Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
|
|
| |
|
|
| |
|
|
|
