HealthLeaders Media Marketing Weekly - June 15, 2011 | Physician Recruiters Share Alternative Strategies View as a Webpage | Subscribe for Free
Physician Recruiters Share Alternative Strategies
Anna Webster, Online Content Coordinator

As the physician shortage skyrockets, so should a hospital or health system's recruiting efforts. Marketing priorities have long centered on attracting patients, but it's time to focus on physician recruitment using portals, live chats, and other innovations besides just word of mouth. [Read More]
anna webster
  June 15, 2011

 

Editor's Picks
Nonprofit Hospital Donations Up 8% in FY2010
The nation's nonprofit hospitals collected $8.26 billion in philanthropic donations in fiscal year 2010, not as high as pre-recession levels, but trending strongly upward, an Association for Healthcare Philanthropy report says.[Read More]
3 in 4 Young Adults Go to Doctor's Office for Routine Care
In an online poll, 90 percent of adults aged 18 to 26, said they visited a healthcare provider at least once in the past year. The American Academy of Family Physicians cites prevention as a driver.[Read More]
4 True Tales of Successful Financial Leadership
Leaders have to be excellent strategists. They also have to get practical results. Here some favorite stories of financial wins, both big and small, that every marketer should read.[Read More]
Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
Date: July 20, 2011
About: Integration will be the key to success in the accountable care era, whether your organization develops an official ACO or not. Organizations must develop strong relationships with employed and affiliated physicians. Join us to get alignment strategies to thrive in an increasingly integrated industry.
[Read More]
Webcast: Transform Your ED into a Profit Center
Date: June 23, 2011
What: Get in-the-trenches management tools and techniques to grow your ED's bottom line. Learn how Heartland Health revamped processes and increased revenue from $15 million to $33.5 million and turned its ED into a profit center with a 40% margin.
[Read More]
 

Marketing Headlines


NJ hospital urged to consider medical mall instead
The Record, June 14, 2011

3 Mobile Apps to Help Cut the Fat
HealthLeaders Media, June 14, 2011

Top 10 Clinical Integration, ACO Physician Questions
HealthLeaders Media, June 9, 2011

Is social networking changing the face of medicine?
HealthDay, June 9, 2011

ED Diversion Raises Heart Attack Mortality
HealthLeaders Media, June 14, 2011

Rush to robotic surgery raising flags
The Buffalo News, June 13, 2011

MA health board pay ban could affect charities
The Boston Globe, June 10, 2011

Chicago's Prentice Women's Hospital on 'most endangered' list
Chicago Tribune, June 15, 2011

Healthcare Partnership Targets KY's Medically Underserved
HealthLeaders Media, June 15, 2011

ACOs: Stuck in the Wrong Conversation?
HealthLeaders Media, June 10, 2011

 
 
Webcasts/Rounds
June 23: Webcast: Transform Your ED into a Profit Center

July 20: Webcast: Cultivating Physician-Hospital Alignment in the ACO Era

August 16: Rounds: The Real Value of ACOs

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

SEE ALL WEBCASTS

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From HealthLeaders Magazine
Will Margin Change at Nonprofits Affect Mission?
The ACA's financial impact on nonprofit hospitals is explored. [Read More]

Deep Insight:

 
Service Line Management
Women's Cardiac Care
Healthcare leaders are making a push to improve women's heart health by focusing on the differences between men and women and develop niche programs in women's health. [Read More]
  • CABG Procedures Down 30%, Stenting Flat
  • ED Diversion Raises Heart Attack Mortality
  • Private ICU Rooms Slash HAI Rates by Half
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    Marketing Forum

    3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    ACOs vs. Provider/Health Plan Partnerships

    Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
     
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