| HealthLeaders Media Marketing Weekly - June 29, 2011 | HFMA: Integration Takes Teamwork, Communication |
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HFMA: Integration Takes Teamwork, Communication
Anna Webster, Online Content Coordinator
This message came through loud and clear at the Healthcare Financial Management Association's annual conference: Healthcare leaders must work together to solve their common challenges. And as marketers we need to better understand how the leadership systems within our organizations work, in order to communicate better with both providers and patients. [Read More] |
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June 29, 2011 |
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Editor's Picks
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Hospital Affiliations Have a Land Rush Feel
Independent standalone community hospitals have a lot in common. They're generally the largest employers in the community, they have a lot of local political clout, and they're often the only thing standing between life and death for their patients. But these days, they have something else in common: They're falling like dominoes.[Read More]
AHA-Led Coalition Launches Ads Against Hospital Funding Cuts
An American Hospital Association-led coalition has unveiled a national advertising campaign aimed at informing Congress about the impact of further Medicare and Medicaid payments to hospitals. [Read More]
RWJ Launches Healthcare Quality Data Website
The Robert Wood Johnson Foundation has launched an online directory of quality performance measures on physicians, hospitals, and ambulatory care services in each state, and national comparative data. [Read More]
App Challenge: Battle Obesity with Public Health Data
Health 2.0 is challenging software developers to build web-based applications that make reams of government public health data more accessible to healthcare professionals and leaders in their fight against obesity. [Read More]
Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
Date: July 20, 2011
About: Integration will be the key to success in the accountable care era, whether your organization develops an official ACO or not. Organizations must develop strong relationships with employed and affiliated physicians. Join us to get alignment strategies to thrive in an increasingly integrated industry. [Read More]
Rounds: The Real Value of ACOs
Date: August 16, 2011
What: Attend on-site or participate via live webcast.
About: Get accountable care strategies from ACO pioneers Norton Healthcare, Humana, and Palmetto Health--first movers who already have experienced the challenges of building a new framework for healthcare delivery. [Read More] |
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Marketing Headlines
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The New York Times, June 29, 2011
The New York Times, June 29, 2011
The Plain Dealer, June 24, 2011
The Aspen Times, June 29, 2011
Burlington Free Press, June 29, 2011
Marketplace/NPR, June 28, 2011
The Oregonian, June 24, 2011
InformationWeek, June 24, 2011
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Webcasts/Rounds
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July 20: Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
August 16: Rounds: The Real Value of ACOs
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
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Marketing Forum
3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
The Challenges of Patient Engagement
Donna Scott, executive director of Relay Health in Atlanta, GA, talks about the challenges of patient engagement, and strategies healthcare organizations can use to implement or improve upon the concept. [Listen Now]
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