| HealthLeaders Media Marketing Weekly - June 22, 2011 | Marketing a Merger: Assessing the Brand, Forming a Culture |
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Marketing a Merger: Assessing the Brand, Forming a Culture
Anna Webster, Online Content Coordinator
As more health systems look to consolidate and merge, marketers must work to build brand recognition, a common culture, and a communication structure both internally and externally.
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June 22, 2011 |
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Editor's Picks
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6 Google+ Positives for Healthcare
Google's latest foray into social networking holds promise for healthcare organizations. Business networking opportunities, a user-friendly setup, and specific settings are just a few Google+ advantages.[Read More]
Physician Alignment Poses Challenge for ACOs
Physician alignment and incentive challenges could prove to be a major hurdle for healthcare providers who want to take part in accountable care organizations, a survey of hospital administrators and physicians shows.[Read More]
Videos Go 'Viral' in Fight Against HAIs
In an effort to raise hand washing compliance levels among healthcare workers and lower rates of hospital-acquired infections, APIC sponsors a video competition and picks a winner.[Read More]
How Hospitals Address Patient Experience via Mobile Apps
Hospital leaders advise on how to create mobile applications that enhance the patient experience and expand the reach of service lines.[Read More]
15 HCAHPS Buzzwords Every Provider Should Know
The value-based purchasing sweepstakes race is on. It's hospital against hospital in a national contest to see which acute care teams can please their patients the most on the Hospital Consumer Assessment of Healthcare Providers and Systems survey. Knowing the lingo is key.[Read More]
Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
Date: July 20, 2011
About: Integration will be the key to success in the accountable care era, whether your
organization develops an official ACO or not. Organizations must develop strong relationships
with employed and affiliated physicians. Join us to get alignment strategies to thrive in an
increasingly integrated industry. [Register Today]
Webcast: Creating an ACO Marketing Language
Date: July 27, 2011
About: As a marketer, you need to learn the new paradigm of managing population health vs. growing patient volume in a traditional environment. Advance your understanding of how to align ACO marketing with business needs, as well as market accountability to providers, and ultimately your community. [Register Today]
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Campaign Spotlight
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TV Campaign Features Unscripted Docs
In an effort to humanize their healthcare services, OH-based Akron Children's Hospital has launched a television commercial campaign starring real life doctors commenting on care at the hospital. [Read More] |
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Marketing Headlines |
The Record, July 12, 2011
Margaret Dick Tocknell, for HealthLeaders Media, July 12, 2011
Gienna Shaw, for HealthLeaders Media, July 11, 2011
Minnesota Public Radio, July 8, 2011
Syracuse.com, July 8, 2011
HealthLeaders Media, July 13, 2011
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Webcasts/Rounds
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July 20: Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
July 27: Webcast: Creating an ACO Marketing Language
August 16: Rounds: The Real Value of ACOs
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
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Marketing Forum
3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
ACOs vs. Provider/Health Plan Partnerships
Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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