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Editor's Picks
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FDA Defines Its Authority Over Mobile Medical Apps
Draft guidelines released by the U.S. Food and Drug Administration signal that the agency will seek to oversee only those mobile applications that physicians would most likely use to diagnose or monitor a patient's medical condition.[Read More]
6 Target Markets for Accountable Care Partnerships
Contracting for shared savings with the Centers for Medicare & Medicaid Services isn't the only path toward accountable care. There are many markets for providers to evaluate and a variety of partnerships and strategies that can be deployed.[Read More]
Hospital System, Citing Costs, Hones In On Employees' Health
Conceding that it is "pushing the envelope a little bit" with respect to HIPAA, a self-insured Florida health system launches a program that seeks to better the health of its workforce. [Read More]
Rounds: The Real Value of ACOs
Date: August 16, 2011
What: Attend on-site or participate via live webcast.
About: Get accountable care strategies from ACO pioneers Norton Healthcare, Humana, and Palmetto Health--first movers who already have experienced the challenges of building a new framework for healthcare delivery. [Register Today]
Webcast: Creating an ACO Marketing Language
Date: July 27, 2011
About: As a marketer, you need to learn the new paradigm of managing population health vs. growing patient volume in a traditional environment. Advance your understanding of how to align ACO marketing with business needs, as well as market accountability to providers, and ultimately your community. [Register Today]
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Marketing Headlines |
PBS News Hour, July 20, 2011
San Diego Union Tribune, July 20, 2011
The Record, July 19, 2011
Healthcare IT News, July 19, 2011
The Tennessean, July 18, 2011
Miami Herald, July 15, 2011
The Wall Street Journal, July 15, 2011
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Webcasts/Rounds
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July 27: Webcast: Creating an ACO Marketing Language
August 16: Rounds: The Real Value of ACOs
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
SEE ALL WEBCASTS
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Stay Connected to Marketing Weekly
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| From HealthLeaders Magazine |
The Hospital of the Future
Reform-era strategy requires leaders to find balance among their unique market position, culture, and core competencies. [Read More]
Deep Insight:
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| Service Line Management |
Knee-Replacement Needs
As demand grows for the procedure, so do competition and the challenges to improving volume and quality. [Read More]
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Marketing Forum
3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
ACOs vs. Provider/Health Plan Partnerships
Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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