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Editor's Picks
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HHS Proposes Rules to Clarify Health Insurance Coverage
Acknowledging that health insurance benefits and cost information confuses many consumers, the Department of Health & Human Services has unveiled proposed rules to help them understand and make decisions on coverage. [Read More]
Stop Cutting Costs: 4 Other Ways to Bolster the Bottom Line
Cost efficiency and reductions top the priorities list of nearly every leader in healthcare. But concentrating on protecting and improving the top line may be a better path to enriching a facility's financial picture. [Read More]
A Healthy Respect for Physician Responsibility
Today, after losing more than 200 pounds?from 467 to 240, hitting a low of 197?the healthier Dr. Nick considers himself the poster-child for physician responsibility. [Read More]
Rounds: Performance Improvement for Quality and Bottom-Line Outcomes
Date: October 26, 2011
About: Attend on-site or participate via live simulcast. Host Denver Health with invited guest Virtua share how to make continuous quality improvement with a focus on bottom-line value part of your institutional culture and process. [Register Today]
Intelligence Report: The New Patient Experience Imperative
22% of healthcare leaders say lack of cultural fit or employee buy-in is their organization?s biggest patient experience stumbling block, according to this HealthLeaders Media Intelligence Report. Get the free report with exclusive research and analysis. [Register Today]
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Campaign Spotlight
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ED Campaigns Under Scrutiny as CMS Curbs Overuse
Hospitals and health systems actively promoting emergency departments may have to reevaluate their campaigns to comply with state efforts to curb ED overuse. [Read More] |
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Marketing Headlines |
From HCPro's Medical Staff Briefing, August 23, 2011
John Commins, for HealthLeaders Media, August 19, 2011
PBS NewsHour, August 24, 2011
The Washington Post, August 23, 2011
Mike Alkire, for HealthLeaders Media, August 19, 2011
InformationWeek, August 19, 2011
The Wall Street Journal, August 18, 2011
Chicago Tribune/Reuters Health, August 18, 2011
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Webcasts/Rounds
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Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality
Sept 16: Webcast: Slash Your Readmission Rates
Sept 22: Webcast: Quantify & Cultivate Patient Engagement
Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes
SEE ALL WEBCASTS
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Stay Connected to Marketing Weekly
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To help us ensure future delivery of HealthLeaders Media Marketing Weekly, please add our "From" address—news.editor@healthleadersmedia.com—to your address book or e-mail whitelist.
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| From HealthLeaders Magazine |
Nurse Education Key to Scope-of-Care Debate
There is tension between nursing leadership and some physician groups over the scope of what advanced practice nurses, including nurse practitioners, should be allowed to do. [Read More]
Deep Insight:
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| Service Line Management |
Structuring a Spine Program
Hospitals are moving away from an aggressive surgical approach and instead focusing on screening and multidisciplinary efforts, including chiropractic care. [Read More]
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Marketing Forum
3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
ACOs vs. Provider/Health Plan Partnerships
Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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