HealthLeaders Media Marketing Weekly - September 7, 2011 | Playing to Win Patient Engagement


Playing to Win Patient Engagement Anna Webster, Online Content Coordinator "Funware" also known as "gamification" is a marketing method that applies gaming techniques to non-game settings. Adding a little fun to healthcare through games or contests can boost patient engagement, employee satisfaction, and brand loyalty, all while keeping costs low. [Read More]
	September 7, 2011

	Editor's Picks
	Half of Internal Medicine Residents Report Burnout Despite limitations placed on the number of hours medical residents spend working, more than half of internists in training exhibit signs of burnout and suboptimal quality of life, according to a large study of workforce stress from the Mayo Clinic. [Read More] 10 Ways to Help Nurses Improve Patient Satisfaction Nurses can make or break the patient experience. So why do we make it so hard for them to have positive interactions with patients? Here are 10 changes to nurse procedures and working conditions that would improve patient experience. [Read More] Readmission Rates Revealed for 292 Worst Hospitals A mention next to the word "worse" in one of the latest Centers for Medicare & Medicaid Services' HospitalCompare data files is the kind of achievement no hospital aspires to. The list some 292 hospitals whose 30-day readmission rates are the highest in the nation in at least one of three disease categories. [Read More] Breakthroughs: The High-Performing Surgical Program Given a reimbursement model based on outcomes, not volume, only those surgical services that can deliver state-of the-art care, value, and an outstanding patient experience will survive. In this HealthLeaders Media Breakthroughs report, leading hospital systems—St. Francis Hospital, Methodist Hospital System, The Mount Sinai Medical Center, and Bassett Healthcare—share lessons learned about new ways of approaching surgical care and strategy. [Read More] Rounds: Performance Improvement for Quality and Bottom-Line Outcomes Date: October 26, 2011 About: Attend on-site or participate via live simulcast. Host Denver Health with invited guest Virtua share how to make continuous quality improvement with a focus on bottom-line value part of your institutional culture and process. [Register Today]

	Campaign Spotlight Now That's Healthcare An in-house team of Mills-Peninsula Medical Center employees and patients have created a campaign to promote the new medical center's private rooms and earthquake safety features. [Read More]


	Marketing Headlines
	Hospital ratings for kids a roll of the dice: study Reuters Health, September 7, 2011 SF experiment in improving patient healthcare The Chronicle, September 6, 2011 Healthcare Creates 1 in 5 New Jobs John Commins, for HealthLeaders Media, September 2, 2011 Drug makers take new tack against generics The Boston Globe, September 2, 2011 iPods, Androids could be cancer-detection tools PBS NewsHour, September 2, 2011 Healthcare Online Job Postings Rise in August John Commins, for HealthLeaders Media, September 2, 2011


	Webcasts/Rounds
	Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality Sept 16: Webcast: Slash Your Readmission Rates Sept 22: Webcast: Quantify & Cultivate Patient Engagement Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes SEE ALL WEBCASTS
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From HealthLeaders Magazine

Nurse Education Key to Scope-of-Care Debate

There is tension between nursing leadership and some physician groups over the scope of what advanced practice nurses, including nurse practitioners, should be allowed to do. [Read More]

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Service Line Management

Structuring a Spine Program

Hospitals are moving away from an aggressive surgical approach and instead focusing on screening and multidisciplinary efforts, including chiropractic care. [Read More]

Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]

Audio Feature
ACOs vs. Provider/Health Plan Partnerships
Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]