HealthLeaders Media Marketing Weekly - September 7, 2011 | Playing to Win Patient Engagement View as a Webpage | Subscribe for Free
Playing to Win Patient Engagement
Anna Webster, Online Content Coordinator

"Funware" also known as "gamification" is a marketing method that applies gaming techniques to non-game settings. Adding a little fun to healthcare through games or contests can boost patient engagement, employee satisfaction, and brand loyalty, all while keeping costs low. [Read More]
anna webster
  September 7, 2011

 


  Editor's Picks
  Half of Internal Medicine Residents Report Burnout
Despite limitations placed on the number of hours medical residents spend working, more than half of internists in training exhibit signs of burnout and suboptimal quality of life, according to a large study of workforce stress from the Mayo Clinic. [Read More]
10 Ways to Help Nurses Improve Patient Satisfaction
Nurses can make or break the patient experience. So why do we make it so hard for them to have positive interactions with patients? Here are 10 changes to nurse procedures and working conditions that would improve patient experience. [Read More]
Readmission Rates Revealed for 292 Worst Hospitals
A mention next to the word "worse" in one of the latest Centers for Medicare & Medicaid Services' HospitalCompare data files is the kind of achievement no hospital aspires to. The list some 292 hospitals whose 30-day readmission rates are the highest in the nation in at least one of three disease categories. [Read More]
Breakthroughs: The High-Performing Surgical Program
Given a reimbursement model based on outcomes, not volume, only those surgical services that can deliver state-of the-art care, value, and an outstanding patient experience will survive. In this HealthLeaders Media Breakthroughs report, leading hospital systems—St. Francis Hospital, Methodist Hospital System, The Mount Sinai Medical Center, and Bassett Healthcare—share lessons learned about new ways of approaching surgical care and strategy. [Read More]
Rounds: Performance Improvement for Quality and Bottom-Line Outcomes
Date: October 26, 2011
About: Attend on-site or participate via live simulcast. Host Denver Health with invited guest Virtua share how to make continuous quality improvement with a focus on bottom-line value part of your institutional culture and process.
[Register Today]
   
  Campaign Spotlight

Now That's Healthcare
An in-house team of Mills-Peninsula Medical Center employees and patients have created a campaign to promote the new medical center's private rooms and earthquake safety features. [Read More]

 
   
 

Marketing Headlines

 
Hospital ratings for kids a roll of the dice: study
Reuters Health, September 7, 2011

SF experiment in improving patient healthcare
The Chronicle, September 6, 2011

Healthcare Creates 1 in 5 New Jobs
John Commins, for HealthLeaders Media, September 2, 2011

Drug makers take new tack against generics
The Boston Globe, September 2, 2011

iPods, Androids could be cancer-detection tools
PBS NewsHour, September 2, 2011

Healthcare Online Job Postings Rise in August
John Commins, for HealthLeaders Media, September 2, 2011
   
   
  Webcasts/Rounds
  Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality

Sept 16: Webcast: Slash Your Readmission Rates

Sept 22: Webcast: Quantify & Cultivate Patient Engagement

Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes

SEE ALL WEBCASTS

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From HealthLeaders Magazine
Nurse Education Key to Scope-of-Care Debate
There is tension between nursing leadership and some physician groups over the scope of what advanced practice nurses, including nurse practitioners, should be allowed to do. [Read More]

Deep Insight:

 
Service Line Management
Structuring a Spine Program
Hospitals are moving away from an aggressive surgical approach and instead focusing on screening and multidisciplinary efforts, including chiropractic care. [Read More]
 
Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
 
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
 
Sponsor HealthLeaders Media Marketing Weekly

Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
 
Marketing Resources From HealthLeaders Media

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New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
Listen Now: Dramatic tactics to improve the patient experience.
 
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