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Editor's Picks
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HHS Launches Heart Disease Prevention Campaign
The Centers for Medicare & Medicaid Services plans to expand the role of the Physician Quality Reporting System, which provides bonus payment incentives ? and in the future, payment reductions ? based on the reporting of quality information related to new heart disease prevention goals for blood pressure and cholesterol control as well as smoking cessation. [Read More]
How an In-House Consulting Team Saved $3 Million in 9 Months
The leader of a carefully selected strategic services team which serves as a consulting group to clinical and administrative teams at a California healthcare system, says she is "blown away" by the team's results. Team members display diverse skill sets including marketing, IT, and clinical analytics. [Read More]
Dollars for docs: How drug industry money reaches doctors
For decades, drug companies kept the names of their speakers -- and how much they paid them -- secret. But over the past two years, companies have begun posting this information on their web sites, some as the result of legal settlements with the federal government. ProPublica took these disclosures and assembled them into a single, comprehensive database that allows patients to search for their physician. It was not easy. [Read More]
LAST CHANCE -- Rounds: Women's Health Strategies for Service Line Growth and Quality
Attend on-site or participate via live simulcast September 15. Learn how host Bon Secours Richmond Health System and invited guest Geisinger Health System maximize downstream revenue in their women's health services, as well as opportunities for integration, quality and customer loyalty. [Read More]
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Marketing Headlines |
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Boston Globe, September 14, 2011
Computerworld, September 13, 2011
Plain Dealer, September 13, 2011
The Wall Street Journal, September 9, 2011
Los Angeles Times, September 9 2011
John Commins, for HealthLeaders Media, September 9, 2011
Post-Dispatch, September 9, 2011
The Boston Globe, September 9, 2011
Government Health IT, September 8, 2011
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Webcasts/Rounds
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Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality
Sept 16: Webcast: Slash Your Readmission Rates
Sept 22: Webcast: Quantify & Cultivate Patient Engagement
Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes
SEE ALL WEBCASTS
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Stay Connected to Marketing Weekly
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To help us ensure future delivery of HealthLeaders Media Marketing Weekly, please add our "From" address—news.editor@healthleadersmedia.com—to your address book or e-mail whitelist.
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| From HealthLeaders Magazine |
Nurse Education Key to Scope-of-Care Debate
There is tension between nursing leadership and some physician groups over the scope of what advanced practice nurses, including nurse practitioners, should be allowed to do. [Read More]
Deep Insight:
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| Service Line Management |
Structuring a Spine Program
Hospitals are moving away from an aggressive surgical approach and instead focusing on screening and multidisciplinary efforts, including chiropractic care. [Read More]
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Marketing Forum
3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
ACOs vs. Provider/Health Plan Partnerships
Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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