HealthLeaders Media Marketing Weekly - September 21, 2011 | Jury's Still Out On QR Codes


Jury's Still Out On QR Codes Anna Webster, Online Content Coordinator Quick Response codes are a way to connect a print campaign with an online campaign, while tracking the results. They're undeniably quirky and can spark curiosity, but healthcare marketing professionals are still evaluating the effectiveness of this technology. [Read More]
	September 21, 2011

	Editor's Picks
	SHSMD: 10 Tips for Strategic Planning Crafting a strategic plan begins from the top down, starting in the C-suite. At the Society for Healthcare Strategy and Market Development annual conference, experts shared tactics on keeping the momentum going, engaging key stakeholders, and using data effectively. [Read More] Women's Health Services Hold 'Significant' Potential in ACOs Whether launching perinatal care programs or trying to harness electronic medical records, health systems must tap into innovative programs to realize the potential for growth in women's health service lines, particularly in an accountable care organization environment, experts say. [Read More] Unhealthy Workers Bloat Hospital Budgets Hospital workers are not only sicker than the general population, but they spend about 10% more on healthcare services. Leaders must find ways to incent workers to live healthier lives. And they'd better get going. They're playing catch-up. [Read More] Doctor Fights for Stronger Drug Labeling A 69-year-old Arizona physician, motivated by personal experience, is leading efforts to strengthen warnings about the possible negative side effects of bone-building drugs used by millions of women. [Read More] Quantify & Cultivate Patient Engagement Date: September 22, 2011 More than just a buzzword, patient experience has become the quintessential objective in the current healthcare climate. Without it, future success will be impossible. Fortunately, the thriving world of social media offers proven pathways to not only create patient engagement, but actually build community around your organization. In this 90-minute Webcast, learn how Emory University Orthopaedics and Spine Hospital consistently scores above the 90th percentile in patient satisfaction using social media tools and metrics. [Register Today]

	Campaign Spotlight HHS Launches Heart Disease Prevention Campaign The Centers for Medicare & Medicaid Services plans to expand the role of the Physician Quality Reporting System, which provides bonus payment incentives—and in the future, payment reductions—based on the reporting of quality information related to new heart disease prevention goals for blood pressure and cholesterol control as well as smoking cessation. [Read More]


	Marketing Headlines
	Hospitals take service cues from Disney, hotel chains Detroit Free Press, September 21, 2011 Co-payments or not; Affordable Care Act may confuse consumers The New York Times, September 216, 2011 Trauma Survival Study Reveals Racial Disparities Margaret Dick Tocknell, for HealthLeaders Media, September 20, 2011 Campaign aims to sign up Americans for health insurance Los Angeles Times, September 19, 2011 NJ hospital to install expansive solar panel system The Star-Ledger, September 19, 2011 Health Affairs: Real benefit will come later for meaningful use, CPOE CMIO, September 16, 2011


	Webcasts/Rounds
	Sept 22: Webcast: Quantify & Cultivate Patient Engagement Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes SEE ALL WEBCASTS
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