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Editor's Picks
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Patient Experience: Hospitals' Holy Grail?
With increased transparency, pay for performance ramping up, and social media communications increasing in popularity, the patient experience has become the key differentiator among healthcare providers. [Read More]
When Data Isn't Enough
Information technology alone can't help people make healthier lifestyle choices. Information is power, but we also need technologies, tools, and solutions that will engage patients who just don't care that much about their health in the first place. [Read More]
Hospital Focus Misdirected Toward Parents, Survey Suggests
A study targeting hospitalized children and adolescents on the quality of their nursing care finds room for improvement. Hospitals, the lead author says, have "gone overboard with parent satisfaction and comfort. The child sort of gets left behind." [Read More]
*NEW* Industry Survey 2012
We know you have something to say. And we want to hear it. Take the 2012 Industry Survey now—in 10 minutes or less, share your insight and help define industry trends. [Read More]
Webcast: Raise Revenue, Cut Costs in Your Joint Replacement Service Line
About: The world of joint replacement surgery is changing as fast as the rest of healthcare. With less-invasive techniques spreading, surgical volume, competition, and costs are on the rise, while compensation is falling. Surgeons and service line leaders from Hudson Valley Hospitaland VHA discuss successful strategies on navigating surgical efficiency and volume, alignment challenges, and competition. [Register Today]
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Marketing Headlines |
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The Wall Street Journal, October 5, 2011
HCPro Staff, October 5, 2011
CMIO, October 4, 2011
InformationWeek, October 4, 2011
Reuters, October 3, 2011
John Commins, for HealthLeaders Media, September 29, 2011
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Webcasts/Rounds
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Oct 12: Webcast: Raise Revenue, Cut Costs in Your Joint Replacement Service Line
Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes
Nov 11: Rounds: The Business and Clinical Path to Medical Home
SEE ALL WEBCASTS
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Stay Connected to Marketing Weekly
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| Service Line Management |
Volume and Vision in Vascular Care
Specialized high-volume aortic centers are becoming increasingly important for hospitals treating vascular conditions because of their ROI and improved patient outcomes. [Read More]
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Marketing Forum
3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
ACOs vs. Provider/Health Plan Partnerships
Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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