| HealthLeaders Media Marketing Weekly - October 12, 2011 | 6 Ways to Drive Patient Volume, Revenue |
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6 Ways to Drive Patient Volume, Revenue
Anna Webster, Online Content Coordinator
Don't waste your time and money on campaigns that belly flop. Marketing strategies that drive patient volume and build revenue avoid common campaign clichés and focus on measured results that impact the bottom line. [Read More] |
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October 12, 2011 |
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Editor's Picks
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Patient Motivation a Must for Accountable Care
Physicians can recommend treatments and lifestyle changes, but unless patients engage and use those tools, providers cannot achieve the quality scores that will result in improved revenue. [Read More]
Healthcare's Missing a Big (Data) Opportunity
Big data—large and unwieldy data sets that contain a treasure trove of potential for healthcare research and discovery—could change healthcare in a big way...if only the industry could figure out how to manage it. The government, researchers, and private companies are trying to help. [Read More]
AMA Asks Medicare to Start Paying Doctors for Care Coordination
The American Medical Association has asked Medicare to start paying doctors for four types of chronic care coordination services which avoid more expensive in-hospital care. [Read More]
*NEW* Industry Survey 2012
Take the 2012 Industry Survey now—and enter to win a free iPad! In 10 minutes or less, share your insight and help define industry trends. We know you have something to say. And we want to hear it.
Webcast: Achieving Alignment on Strategic Marketing Initiatives
Date: November 8, 2011
About: In this 90-minute Webcast, benefit from lessons learned from Catholic Health Initiatives' communication campaign for EHR implementation, and learn what your service lines can mean for marketing opportunities.
[Register Today]
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Marketing Headlines |
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InformationWeek, October 4, 2011
CMIO, October 4, 2011
The New York Times, October 10, 2011
Pittsburgh Post-Gazette, October 7, 2011
The Wall Street Journal, October 5, 2011
John Commins, for HealthLeaders Media, October 10, 2011
Chicago Sun-Times, October 10, 2011
Reuters, October 3, 2011
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Webcasts/Rounds
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Oct 26: Rounds: Performance Improvement for Quality and Bottom-Line Outcomes
Nov 8: Webcast: Achieving Alignment on Strategic Marketing Initiatives
Nov 11: Rounds: The Business and Clinical Path to Medical Home
SEE ALL WEBCASTS
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Stay Connected to Marketing Weekly
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| Service Line Management |
Volume and Vision in Vascular Care
Specialized high-volume aortic centers are becoming increasingly important for hospitals treating vascular conditions because of their ROI and improved patient outcomes. [Read More]
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Marketing Forum
3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
ACOs vs. Provider/Health Plan Partnerships
Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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