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  October 19, 2011 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Word of Mouth Works Best When Hospitals Listen

Anna Webster, Online Content Coordinator for HealthLeaders Media

Sometimes, hospitals talk more than they listen. Hospitals and health systems looking to work word of mouth to their marketing advantage ought to observe social media and take note of what others are saying. >>>


Editor's Picks

AMA Ads Push for SGR Elimination

The American Medical Association has launched a national media campaign urging the public and physicians to tell Congress to repeal the sustainable growth rate Medicare payment formula before 30% cuts go into effect on Jan. 1. >>>

4 Unpleasant Predictions for 2012

HealthLeaders Media research sheds light on how financial leaders are responding to this year’s challenges, and what problems are looming next. >>>

How HIT Can Make Care Transitions Safer

A working group of healthcare providers, patient organizations, health information technology experts, and officials from government agencies discusses technologies that allow primary care providers to track patients along the continuum of care. >>>

1 in 4 New Docs Regret Career Path

Citing a familiar litany of complaints such as declining reimbursements and rising costs, 28% of physicians in their final year of training say that if they had to do it all over again, they'd choose another profession. This is not alarming. It's maddening. >>>

HHS Floats $5B Package to Cut 'Burdensome' Hospital Regs

A package of reforms aimed at hospitals and announced by the Department of Health and Human Services will do away with "overly burdensome regulations," says Secretary Kathleen Sebelius. >>>

*LAST CHANCE* Industry Survey 2012

We know you have something to say. And we want to hear it. Take the 2012 Industry Survey now—in 10 minutes or less, share your insight and help define industry trends. Enter today for the chance to win an iPad! Hurry, the survey closes Friday, October 21. >>>

News Headlines

3 Health Technologies to Watch

HealthLeaders Media, October 18, 2011

Robotic surgery grows, but so do questions

Los Angeles Times, October 18, 2011

LGBT patients search for healing

The Boston Globe, October 17, 2011

Pill mill operator’s Rx: ’Keep the patients happy’

Miami Herald, October 14, 2011

FL hospital’s sick-child day care centers let parents go to work

Sun Sentinel, October 13, 2011

Healthcare Leads U.S. Job Growth in September

HealthLeaders Media, October 10, 2011

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Rounds: The Business and Clinical Path to Medical Home

Date: November 11, 2011 About: Attend on-site or participate via live simulcast. Live from host St. Joseph Health System—reaching the vision of patient–centered medical home requires strong links between hospital and physician to achieve best patient outcomes. Join us for the dialogue in a special, complimentary Rounds, sponsored by RelayHealth. >>>

Webcast: Battle-Tested Tactics for Key Internal Marketing Initiatives

Date: November 8, 2011 About: In this 90-minute Webcast, benefit from lessons learned from Catholic Health Initiatives’ communication campaign for EHR implementation, and learn what your service lines can mean for marketing opportunities. >>>

From HealthLeaders Magazine

Engaging the Patient

As providers become increasingly accountable for healthcare outcomes, patient engagement grows in significance. Yes, people should take responsibility for their health, but what role do the providers have in turning the consumer of care into a partner in care? >>>


Managing the Continuum


Treating Patient as Partner

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