Please add this newsletter to your Safe Sender list
View this email as a Web page | Manage Account


  November 16, 2011 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

4 YouTube Best Practices for Healthcare Marketers

Marianne Aiello

YouTube and other social media can be powerful marketing tools. But hospital marketers must follow a few critical rules in order for YouTube, along with Facebook and Twitter, to enhance their efforts. >>>

 

Editor's Picks

Call Yourself an ACO? Prove It

Healthcare providers that boast they are accountable care organizations may now have their services vetted by the National Committee for Quality Assurance, which has identified seven measures of ACO competence. >>>

Consumer Group Wants Full Access to Data on Problem Docs

Physicians' group gives mixed reviews to a consumer advocacy group's call for full and unfettered public access to the National Practitioner Data Base to help patients identify problem doctors in their states. >>>

Aetna Scores with Interactive Patient Engagement Game

The goal of Aetna's online wellness platform is to engage patient-consumers in their own health and encourage them to live healthier lifestyles. The insurer has tapped into technology, social media, gamification, and behavioral health principals to create a site that's part motivation, part information, part action plan, and a whole lot of fun. >>>



News Headlines

AMA hammers out positions in changing market

The Times-Picayune, November 16, 2011

Doctors paid for heart tests order more

The New York Times, November 15, 2011

More hospitals can safely unclog arteries

The Atlanta Journal-Constitution/Associated Press, November 15, 2011

Search for 'Highmark' on Web and you'll get UPMC ads

Pittsburgh Post-Gazette, November 15, 2011

Med schools neglect gay and gender issues

The New York Times, November 11, 2011

Wal-Mart considers expanding healthcare services at its clinics

Los Angeles Times, November 10, 2011



Stay Connected to HealthLeaders

Don't Miss the News You Want.

Spam filters exist for a reason, but not for the news you need. Make sure you aren’t missing your daily and/or weekly industry coverage. Add our address -- news.editor@healthleadersmedia.com -- to your address book or e-mail whitelist to keep the news you need in your inbox.


Is All of Your Leadership Team In The Know?

Our award-winning Daily News & Analysis e-newsletter can keep your leadership team abreast of relevant breaking news, and with in-depth industry coverage through 10 weekly e-newsletters that hit every pillar of healthcare, we've got your whole leadership team covered. Subscribe to any -- or all -- of our e-newsletters.



Multimedia/Events

Webcast: Tackle Physician Turnover Costs, Rev Up Recruitment

Date: December 20, 2011
About: Losing just one physician can mean a $1 million hit to your budget, and most facilities have turnover rates that are much higher. Join HealthLeaders Media for a 90-minute webcast and Q&A, featuring Brett Walker, director, physician & provider recruiting, at Indiana University Health and J. Gregory Stovall, MD, senior VP of medical affairs for Trinity Mother Frances Health System. Learn proven techniques and strategies to address your recruitment and retention challenges. >>>


Rounds: A Programmatic Approach to Cancer Care

Date: December 16, 2011
About: Attend on-site or via live simulcast. Live at host Banner MD Anderson Cancer Center with invited guest UNC Lineberger Comprehensive Cancer Center, learn from one of the world's most respected cancer brands as it takes its proven success models to a community health system.  >>>




From HealthLeaders Magazine

Patient Engagement Takes Physician Leadership

As providers become increasingly accountable for healthcare outcomes, patient engagement grows in significance. Individuals should take responsibility for their health, but what role do the providers play in turning consumers of care into partners in care? >>>

 

Managing the Continuum

 

Treating Patient as Partner


Sponsored Headlines

WP - Axendia White paper: Lowering the Cost of Healthcare from the Inside Out

WP - Using IBM Maximo Asset Management to manage all asset classes in hospitals and healthcare organizations

Video - Sisters of Mercy: IBM Service Management solutions facilitate a business process transformation

Webcast - Maximo Monday - Optimizing Inventory Investments in Today's Challenging Environment


Sponsor this Newsletter

Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.

  MAGAZINE | NEWS | TERMS OF SERVICE | PRIVACY POLICY | ADVERTISE Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

©2011 HealthLeaders Media

If you prefer not to receive this email newsletter, you can unsubscribe here
HealthLeaders Media Community and Rural Hospital Weekly is a division of HealthLeaders Media ©2011
HEALTHLEADERSMEDIA
5115 Maryland Way - Brentwood, TN 21027
Serving the business information needs of healthcare executives and professionals.