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  May 30, 2012 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

What Mad Men Can Teach Hospital Marketers

Marianne Aiello

Sharp hospital marketing executives can learn some valuable lessons about branding, public relations crises, and rule-bending from Don Draper, the charismatic protagonist of the cable television series, Mad Men. >>>

 

Editor's Picks

HCAHPS Scores Show Wide Variation

Hospitals attribute wide variations in patient responses to the Hospital Consumer Assessment of Healthcare Providers Systems survey to a number of factors, including hospital size and specialty, physical conditions within the hospital, and nurse-to-patient ratios. >>>

Facebook Page Gathers Stories of Medical Harm

An investigative journalism group has launched a Patient Harm Community on Facebook, encouraging people to post personal horror stories. Healthcare providers are invited to join in. Should you? >>>

Aetna Establishes a Beachhead at Costco

Aetna and Costco have expanded into nine states with their cobranded health plan, with two more pending regulatory review. As health insurance sales shift to direct-to-consumer models, Aetna attempts to tap into Costco's successful retail strategy. >>>

Heartland Health Joins Mayo Clinic Network

By strategically adding Heartland, a Missouri-based integrated health delivery system, the Mayo Clinic Care Network extends its geographic reach without building costly new facilities, spending cash to acquire hospitals, or consolidating with another health system. >>>



LIVE Webcast

Medical Home—Prime Your Organization for Launch

Date: June 15, 1:00-2:30 p.m. ET
Is establishing a medical home the right fit for your organization? And if so, how do you build it? Move beyond the buzz and learn from experts about the realities of assessing readiness and preparing for medical homes, including physician buy-in, transitioning, standardizing care regardless of payer restrictions, and reimbursement structure. Get the strategies you need in a customized webcast with a new interview-driven format, expanded Q&A, online forum, takeaway presentation, and 60-day post-event on-demand access. >>>



News Headlines

Opinion: In medicine, falling for fake innovation

The New York Times, May 30, 2012

X-rays and iPads: The network healthcare evolution

Ars Technica, May 30, 2012

Mysteries surrounding massive Memorial Health System severance could endure

The Gazette, May 30, 2012

Doctor of Nursing Practice Degree Programs Skyrocketing

HealthLeaders Media, May 29, 2012

Kaiser buys South Los Angeles site for new medical facility

Los Angeles Times, May 29, 2012

FCC approves spectrum changes for hospitals

Ars Technica, May 29, 2012

Cancer doctors put competition aside to share treatment options

The Washington Post, May 25, 2012

Putting patients first, hospital making care more personal

NPR, May 24, 2012

After decade, UMC Princeton's $522M Plainsboro hospital debuts

The Star-Ledger, May 24, 2012

Healthcare merger will affect 700,000 patients, new company will have $3.8B debt

NBC Los Angeles, May 24, 2012



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Multimedia/Events

THURSDAY Webcast: Tactics for Valuing Medical Practices—Buying, Selling and Mergers

Date: May 31, 2012
About: From administrative issues to physician compensation, timing, and cultural fit, hospital and physician leaders must respond to the key motivations and market realities that come with buying or selling a physician practice. Get the strategies you need in a customized webcast featuring executive speakers from Catholic Health Initiatives and MemoricalCare Medical Foundation and a leading M&A consultant. >>>



From HealthLeaders Magazine

 

ACO Blueprints: Options in Accountability

As the healthcare industry moves away from a transaction-based system, leading organizations are exploring accountable care models of various types. >>>

 

Aetna Building National ACO Network

 

Emphasis on Support in Decision Support



Sponsor this Newsletter

Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.

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