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  November 28, 2012 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Four Powerful Service Line Marketing Tactics

Marianne Aiello

Marketing service lines is difficult. Here are four methods to get results: start with all the stakeholders, study your market, use social media, and keep track of business changes. >>>

 

Editor's Picks

Leapfrog's New Safety Report Card Alarms Hospitals

The updated Leapfrog Group Hospital Safety Score gave 25 hospitals, including 520-bed Ronald Reagan UCLA Medical Center in Los Angeles, a failing grade of F, while another 121 hospitals, including the Cleveland Clinic, got a barely passing D. >>>

Shopping Tips to Save Hospitals Money

Cyber Monday offers healthcare CFOs important reminders about their own operations: analyze money-saving opportunities, comparison-shop, negotiate a win-win, and get the price right. >>>

New Approaches for Neuro Care Service Lines

Neurology service lines have taken various paths to success, including specializing in stroke care, offering advanced procedures, and strategic coordination with other hospitals. >>>

PPACA Rules on Wellness Programs Could Push Participation

New proposed rules for wellness programs released last week under the Patient Protection and Affordable Care Act don't break much new ground, but they will likely provide the framework and clarity to encourage more employers to participate. >>>

Insurers Must Guide Individual Market in 2014

Consumers say they're willing to participate in the new individual insurance market in 2014, yet don't want to take personal responsibility for driving down healthcare costs. How can they be made to connect the dots? Part of the answer lies in how insurers approach consumers. >>>

Standalone Cancer Centers Challenged by Shifting Healthcare Landscape

Standalone cancer centers may be particularly vulnerable to shifting market pressures and healthcare reforms. To survive, they must demonstrate value, align themselves with the right partners, and confront consolidation, a new report says. >>>



LIVE Webcast

Decoding Payer Contracting in a New Era of Population Health

Date: December 5, 2012, 1:00-2:30 p.m. ET

For providers, population health management is the next step in healthcare reform, but to make that move providers must place greater emphasis on commercial payer contracts. Innovative healthcare organizations such as Iowa Health System and Bellin Health System are already getting these programs off the ground. Join these leading organizations as they share best practices and lessons learned when establishing population health programs and commercial payer contracts.

Register Today



News Headlines

Advocates push to save medical research funds from cuts

The Hill, November 28, 2012

NJ docs turn to med schools to close family-practice gap

NJ Spotlight, November 28, 2012

Heritage Valley Health System conducting needs assessment survey

Pittsburgh Business Times, November 28, 2012

New clinics fill a niche for routine healthcare

The Gainesville Sun, November 28, 2012

ER concierge services at hospitals boost bottom lines

Bloomberg, November 27, 2012

Hospitals face pressure to avert readmissions

The New York Times, November 27, 2012

Laws don't curb pricey prostate cancer treatments

Fox News / Reuters, November 27, 2012

Consumers cautioned that medicine may have been affected by Sandy

NJToday.net, November 21, 2012

Ads proliferate across St. Louis as hospitals push services

St. Louis Post-Dispatch, November 21, 2012

Children's Hospital tries 'crowdfunding'

The Sacramento Bee, November 21, 2012



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Multimedia/Events

Webcast: Future of Service Line Marketing—New Tactics, New Tools

Date: Nov. 29, 2012, 1:00-2:30 p.m. ET

When it comes to service lines, healthcare marketers are challenged to balance the needs of the organization and individual physicians with limited marketing dollars. Join WellStar Health System, Cooper University Hospital, and Jennings Co. as they explore how to use data to prioritize service line marketing dollars and gain physician buy-in.

Register Today



From HealthLeaders Magazine

 

Volume, Value, and Compensation Metrics

Although executive compensation is largely linked to financial metrics, there is a shift in healthcare as leaders are increasingly being measured on factors of quality outcomes and patient satisfaction. >>>

 

Senior Leadership Pay Continues to Rise

 

The Paths to Price Transparency



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Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.

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