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  January 16, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Top 3 Hospital Rebranding Trends

Marianne Aiello

As the New Year gets underway, some hospitals are trying for a refresh by unveiling new names and new branding efforts. In healthcare marketing, as in life, there is no reward without risk. >>>


Editor's Picks

HealthGrades Releases Clinical Excellence Hospital Rankings

Of about 1,900 eligible facilities, only 262 received top scores. Noticeably absent are some of the most prominent, such as the Cleveland Clinic, Johns Hopkins Medical Center, and Massachusetts General Hospital. >>>

CES Makes a Healthcare Splash

Healthcare technologies have been incubating at the Consumer Electronics Show for years. But this was the year they blew up. That's good—it means they're growing like crazy. >>>

Crouse Docs Rap to Halt HAC

Physician leaders at Crouse Hospital in Syracuse lay down some serious rhymes and record a video in an effort to put the hurt on hospital-acquired conditions. >>>

Comprehensive Stroke Center Designation Doesn't Come Easily

A neurologist tells how tough The Joint Commission was in evaluating a potential comprehensive stroke center, with an emphasis not only on clinical care, but on patient education and team work. >>>

4 Ways HR Can Raise Flu Shot Compliance

While some hospitals have instituted policies warning employees to get the flu shot or get fired (and are following through), the most successful strategies incentivize changes in employee behaviors. >>>

PwC Names Top Health Issues of 2013

The healthcare industry has much work to do in advance of full implementation of the Patient Protection and Affordable Care Act. Of top concern to analysts: state health insurance exchanges and population health. >>>

LIVE Webcast

Boost Patient Satisfaction Scores Through an Accountability Model

Date: February 14, 2013, 1:00-2:30 p.m. ET

Ardent Health Services, Monroe Clinic, and The Baird Group drill down on tools and strategies they've used to create a sustainable patient experience model based on accountability and service excellence. Learn what your team should be doing to accomplish these goals and help your organization boost its bottom line.

Register Today

News Headlines

Internet has yet to replace family docs

InformationWeek, January 16, 2013

At Cleveland Clinic, Diane von Furstenberg talks patient gowns

Cleveland Live / The Plain Dealer, January 16, 2013

GA 'bed tax' plan: practical solution or cop-out?

The Atlanta Journal-Constitution, January 15, 2013

Hospitals turn away visitors with flu symptoms

The New York Times, January 15, 2013

Mining electronic records for revealing health data

The New York Times, January 15, 2013

Blue Cross, Emory discussing new initiative

The Atlanta Journal-Constitution, January 15, 2013

NY ties docs' income to quality of care

The New York Times, January 14, 2013

As 'bodega clinicas' fill void, health officials are torn

The New York Times / Kaiser Health News, January 14, 2013

Drugmakers report US shortages of flu vaccine, Tamiflu

Reuters, January 11, 2013

Hospital wants to replace 'Durham' with 'Duke', January 11, 2013

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HealthLeaders Live: Cost Containment Lessons from Heartland Health

Date: March 19, 2013, 12:00-3:00 p.m. ET

Heartland Health leaders reveal how to achieve significant, sustainable cost savings by identifying value in best practices and the patient experience. Learn how the team identified areas of waste and cost savings that have consistently added millions of dollars annually to the bottom line.

Register Today

From HealthLeaders Magazine

20 People Who Make Healthcare Better—2012

They are nurses and physicians. They are researchers and executives. They are providers and payers. They are watchdogs and innovators. And they are patients. They are this year's HealthLeaders 20 honorees, selected for their efforts to make healthcare better. Their stories are sometimes tinged with struggles or challenges, but always, ultimately, with success. >>>


Anesthesia and Operating Room Efficiency


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