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  March 6, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

How a Bariatric Surgery Campaign Generated 20M Impressions

Marianne Aiello

A Baltimore-area medical center's web-centric campaign uses unique messaging, online display ads, and paid search along with radio and print ads to target obese adults who want to get healthy. >>>


Editor's Picks

Custom Content Augments Technology's Value

An Alabama hospital that tailors patient communications and makes them available via simple technologies may be in the vanguard of a huge development in healthcare IT—one that goes beyond the basic innovations that an electronic health record represents. >>>

Providers Awaken to Day One of Sequestration

While federal budget cuts promise to chop $11 billion from Medicare funding in 2013, healthcare leaders say they have been preparing for scenarios that call for doing more with less money. >>>

Energy-Efficient Choices Preserve Hospital Margins

Shrinking reimbursements may be here to stay, but healthcare CFOs are learning that energy-efficient solutions can help solidify long-term, sustainable cost reductions. >>>

EHR a Money-Loser for Most Physicians

Federal meaningful use incentives alone are not adequate to ensure that the vast majority of medical practices don't lose money on electronic health record systems, suggests the author of a study on the cost impact of EHR. >>>

Free Marketeer's Healthcare Scheme Would be Chaos

After watching a hospital botch his late father's care, David Goldhill says he's figured out what's wrong with our healthcare system. Now he proposes eliminating all private health plans and Medicare. >>>

Recruiting, Retaining Physicians Requires Finesse

Recruiting and retaining doctors has always been a challenge, but uncertain economic conditions, chronic physician shortages, and reimbursement cutbacks are making it tougher than ever. >>>

How Tablets are Influencing Healthcare

Tablet computers and other mobile technologies are overturning concepts of how clinicians use technology, raising work-life balance issues and having a beneficial impact on hospital IT budgets. >>>

LIVE Webcast

Recruiting and Retaining Physicians for the Post-Reform Era

Date: March 22, 2013, 1:00-2:30 p.m. ET

Metro Health System and the National Association of Physician Recruiters share benchmark data and best practices to create the "right fit" for your organization when it comes to physician recruiting in the post-reform era.

Register Today

News Headlines

CDC warns hospitals about drug-resistant 'superbug'

The Miami Herald / McClatchy Newspapers, March 6, 2013

Push for price transparency in healthcare

The Atlanta Journal-Constitution, March 6, 2013

Highmark's 'Community Blue' patients rejected by UPMC

Pittsburgh Post-Gazette, March 6, 2013

Expert: Hospitals' 'humongous monopoly' drives prices high

Kaiser Health News, March 5, 2013

How much should be spent beautifying hospitals?

The Atlantic, March 5, 2013

Obama asks health plans to report rising rates

The New York Times, March 4, 2013

Average ER visit costs more than an average month's rent

The Washington Post, March 4, 2013

OH goal: Show costs at hospitals

The Columbus Dispatch, March 4, 2013

Some states will rate health plans on quality this fall

Kaiser Health News, March 1, 2013

Legislation would let nurses practice independently from docs in NV

Las Vegas Sun, March 1, 2013

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HealthLeaders Media Live from Heartland Health: Performance Improvement Lessons

Date: March 19, 2013, 12:00-3:00 p.m. ET

Malcolm Baldrige National Quality Award winner Heartland Health reveals how it has built a culture around performance improvement. Learn how to identify new opportunities for collaboration. Find out how to implement best practices for evidence-based population care management. And start delivering a better patient experience.

Register Today

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From HealthLeaders Magazine

Tablets and the Influence of Connective Technology

Demand for devices such as the iPad and smartphone comes from clinicians and is having a powerful impact on healthcare delivery as the next wave of technology surges, but don't shut down your PCs just yet. >>>


Embracing Nontraditional Models


Conserve Energy to Preserve Margin

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