Children's Hospital Los Angeles put a strategic marketing plan in place and set about making sure that all the rebranding and advertising work it was doing could be tracked by measurable results: top of mind awareness, market share, and brand awareness. >>>
With the cost of treating dementia alone expected to double within 30 years, it's no wonder hospitals are ramping up their care planning with specialized clinics in neurological institutes aimed at geriatric patients. But shrinking reimbursements and physician resources are forcing innovative thinking. >>>
Healthcare leaders in the nonprofit sector may see themselves as being under attack from proponents of access to care for the poor and underserved, but embracing the adversary can prove to be an effective strategy. >>>
Walgreens' expansion into treatment of chronic illness could look like competition to hospitals and health systems, or it could be a possible referral source. Many provider executives are eager to partner with retail clinics. >>>
The agreement aims to ensure bed availability for patients needing acute care services provided by nearby HCA hospitals. First Choice ER transferring patients will avoid HCA hospitals' emergency departments and will instead be directly admitted when non-emergent criteria are met. >>>
Health plan provider Cigna says it has passed the halfway point toward its goal of having 100 collaborative accountable care initiatives. The payer now has 58 CAC programs in 24 states covering more than 650,000 patients. >>>
Now we wait and see if the Heritage Health Prize, one of the greatest predictive analytics challenges in the industry, has produced a winner from among the 1,600 teams that submitted entries. >>>
Star Tribune / Associated Press, April 10, 2013
The Miami Herald / Associated Press, April 10, 2013
St. Cloud Times, April 9, 2013
Gaston Gazette, April 8, 2013
USA Today / Kaiser Health News, April 8, 2013
Mississippi Business Journal, April 8, 2013
Kaiser Health News / USA Today, April 5, 2013
KOCO.com, April 4, 2013
The Washington Post, April 4, 2013
Los Angeles Times, April 4, 2013
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