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  April 10, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Small Budget Cancer-Screening Campaign Pays Off

Marianne Aiello

Months after a Virginia medical center's launch of a campaign targeting employees for mammograms, it's clear the marketing effort was a success. >>>

 

Editor's Picks

How a 110-Year-Old Hospital Rebranded Itself

Children's Hospital Los Angeles put a strategic marketing plan in place and set about making sure that all the rebranding and advertising work it was doing could be tracked by measurable results: top of mind awareness, market share, and brand awareness. >>>

Hospitals Re-Think Neurological Services to Meet Geriatric Needs

With the cost of treating dementia alone expected to double within 30 years, it's no wonder hospitals are ramping up their care planning with specialized clinics in neurological institutes aimed at geriatric patients. But shrinking reimbursements and physician resources are forcing innovative thinking. >>>

Patient Advocates are Not the Enemy

Healthcare leaders in the nonprofit sector may see themselves as being under attack from proponents of access to care for the poor and underserved, but embracing the adversary can prove to be an effective strategy. >>>

Are Retail Clinics Competitors or Potential Partners?

Walgreens' expansion into treatment of chronic illness could look like competition to hospitals and health systems, or it could be a possible referral source. Many provider executives are eager to partner with retail clinics. >>>

HCA, First Choice ER Form Alliance in Texas

The agreement aims to ensure bed availability for patients needing acute care services provided by nearby HCA hospitals. First Choice ER transferring patients will avoid HCA hospitals' emergency departments and will instead be directly admitted when non-emergent criteria are met. >>>

Cigna Hits CAC Milestone

Health plan provider Cigna says it has passed the halfway point toward its goal of having 100 collaborative accountable care initiatives. The payer now has 58 CAC programs in 24 states covering more than 650,000 patients. >>>

$3 Million Health Puzzler Draws to a Close

Now we wait and see if the Heritage Health Prize, one of the greatest predictive analytics challenges in the industry, has produced a winner from among the 1,600 teams that submitted entries. >>>



News Headlines

Da Vinci robot hot among surgeons, but gets FDA scrutiny over reports of problems and deaths

Star Tribune / Associated Press, April 10, 2013

NV jury awards $500M in hepatitis case

The Miami Herald / Associated Press, April 10, 2013

Some hospitals opt out of selling soda

St. Cloud Times, April 9, 2013

CaroMont rethinks 'Cheat Death'

Gaston Gazette, April 8, 2013

Healthcare law's big task: Explaining it to consumers

USA Today / Kaiser Health News, April 8, 2013

MS hospital group: No Medicaid expansion will leave 200,000 in 'the gap'

Mississippi Business Journal, April 8, 2013

Walgreens first retail chain to diagnose, treat chronic conditions

Kaiser Health News / USA Today, April 5, 2013

CVS to pay US $11 million in lawsuit settlement

KOCO.com, April 4, 2013

Cancer clinics turning away thousands of Medicare patients

The Washington Post, April 4, 2013

CA hires consumer group to help it review healthcare rates

Los Angeles Times, April 4, 2013



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Multimedia/Events

HealthLeaders Media Live from Gundersen Health System: End-of-Life Care Coordination

Date: June 4, 2013, 12:00-3:00 p.m. ET

Register for the live event to learn how Gundersen Health System of La Crosse, Wis. established strategies for hardwired, measurable, and communitywide advance care planning. Register Today >>>




From HealthLeaders Magazine

Rethinking the Service Line

Isolation gives way to integration as healthcare leaders look to create service lines that work collaboratively >>>

 

The Rush and Resistance to Tech

 

Battleground Anesthesia



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