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  May 1, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

In Rush to Promote High-Tech Treatments, What About Patients?

Marianne Aiello

Competitive hospitals have a knack for promoting unproven high-tech therapies and surgical procedures in order to win market share. They must also foster a culture of caring for patients as people. How do marketing leaders' responsibilities align? >>>

 

Editor's Picks

Highmark's $1B Acquisition of West Penn Approved by PA

The deal by which the insurer Highmark will buy West Penn Alleghany Health System is described by Pennsylvania's insurance commissioner as the most complex and extensive in his agency's history. The new entity will be renamed Allegheny Health Network. >>>

FDA Probes Docs Over da Vinci Robot Problems

The U.S. Food and Drug Administration is counting on physicians to offer insights into complaints about the da Vinci robot, which is under scrutiny in lawsuits and medical board reviews as never before. >>>

Healthcare M&A Activity Dips

Healthcare merger and acquisition activity was down in both deal volume and deal value in the first quarter of 2013 compared to the last quarter of 2012, says a new report. >>>

HHS Would Hike Whistleblower Rewards to $10M

Health and Human Services Secretary Kathleen Sebelius has unveiled a proposed rule that would pay rewards of nearly $10 million to Medicare beneficiaries and other whistleblowers whose fraud tips identify and recover funds. >>>

Boston Bombing Hurt Hospital Staff, Too

Clinicians can suffer emotional and physical trauma while caring for patients of mass casualty events. Because staff might be too busy or distracted to look out for themselves, employers must provide support services for hospital workers. >>>

Hospital Execs Forecast Higher IT Spending

Nearly 43% of respondents surveyed by the Premier Healthcare Alliance say their organizations will make their biggest capital investments in healthcare information technology and telecommunications in 2013, up 21% from two years ago. >>>



LIVE Webcast

Webcast: Boost Service Line Marketing Through Innovative Community Outreach

Date: May 23, 2013, 1:00–2:30 p.m. ET

Join marketing experts from renowned health systems as they discuss how to identify the strengths of your organization and develop a strategic marketing plan that promotes strong service lines to new and existing patients. Register Today >>>



News Headlines

Kansas City agrees to limits on possible sale of NKC hospital

The Kansas City Star, May 1, 2013

Baptist Hospital Miami launches $90M expansion

The Miami Herald, May 1, 2013

MetroHealth to stop hiring smokers

Columbus Business First, May 1, 2013

Obama administration simplifies healthcare form

Boston.com / Associated Press, April 30, 2013

Insurer, MI hospitals switch reimbursement plan

SFGate.com / Associated Press, April 30, 2013

OH's health insurance exchange a mystery

The Columbus Dispatch, April 29, 2013

TX Medicaid debate pits rival visions of healthcare law

The Dallas Morning News, April 29, 2013

Democratic senators voice concerns about healthcare law rollout

HealthLeaders Media, April 26, 2013

CHS charity care questioned in hospital trial

Charlotte Observer, April 25, 2013

Patient grievances falling as Parkland works through problems

Dallas Business Journal, April 25, 2013



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From HealthLeaders Magazine

Grounding the Frequent Fliers

Strategies to curtail the unnecessary use of the emergency department involve efforts that rely on data, care management, and patient involvement. >>>

 

Improving Surgical Quality

 

Bridging the Physician-Management Chasm



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