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  June 5, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Rebranding a Medicare Advantage Plan Starts with Physicians

Jacqueline Fellows

By working closely with its network physicians who are on the frontlines of demystifying health information for seniors, health insurer Cigna is doing things that could reap the company long-term marketing benefits. >>>

 

Editor's Picks

Datapalooza: HHS Unveils Medicare Outpatient Costs

Healthcare cost data released by the federal government Monday includes estimates for average hospital charges for 30 types of outpatient procedures. >>>

Wellness Initiatives Are Going Down the Drain

In the news this week: Workplace wellness initiatives aren't paying off, Sebelius finds her zen, and hospital staff still aren't washing their hands. >>>

Physicians Offer a Bundle of Opinions

Bundled payments are one of the financial models emerging from the evolving healthcare marketplace. But a survey of physicians and hospitals shows a significant divergence of opinions about bundling. Practice size is just one factor. >>>

AHA Defends Hospital Consolidations

The volume of mergers and acquisitions in healthcare is "consistent with efforts to try to achieve economies of scale...and changes in demand and particularly to realign and enhance services," says a report from the American Hospital Association. >>>

RWJF Launches Hospital Pricing App Challenge

The Robert Wood Johnson Foundation has launched a competition to develop applications and tools that will enhance and improve the way data comparing hospital prices is used. >>>

CommonWell Plans EHR Pilot; Denies Data Will Be For Sale

A joint effort to provide interoperability among the electronic health records systems of competing vendors is proceeding without a great deal of transparency and openness outside of the participating members. >>>

Heritage Health Prize Awards $500K

For its work so far on building a model that predicts how many days a patient will spend in the hospital, one team has been awarded a half million dollar cash progress prize. Competition for the Heritage Health Prize continues. >>>



LIVE Webcast

Webcast: Integrate HIEs into Physician and Staff Workflows for Better Outcomes

Date: June 17, 2013, 1:00–2:30 p.m. ET

Learn how to successfully integrate Health Information Exchange (HIE) technology into existing organizational workflows using real-world examples and best practices. Participate in an interactive Q&A with leading IT experts from Atlantic Health and University of Arkansas for Medical Sciences. Register Today >>>



News Headlines

The future of getting paid to be healthy

The Atlantic, June 5, 2013

Hospital's prototype mobile app delivers medical info directly to patients

Boston.com, June 5, 2013

Kaiser API opens healthcare data to mobile apps

InformationWeek, June 4, 2013

Hospital calculates the ROI of an iPad at 9 days

Forbes, June 3, 2013

Will Obamacare force insurers to compete?

The Washington Post, May 31, 2013

More than 100 insurers sign up for Obama healthcare exchanges

Reuters, May 31, 2013

MN health insurance exchange to cost $58.1 million in 2014

Star Tribune, May 31, 2013

Many private policies could be canceled because they don't measure up

The Washington Post / Associated Press, May 30, 2013

Henry Ford's CEO: Proposed hospital merger was 3rd attempt

Detroit Free Press, May 30, 2013

Hospital caring for an heiress pressed her to give lavishly

The New York Times, May 30, 2013



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Multimedia/Events

Live Webcast: Mayo Clinic & Baylor Health—Social Media Marketing Playbook

Date: July 24, 2013, 1:00–2:30 p.m. ET

Join these marketing leaders as they explore the value in today’s most popular digital and mobile social platforms, and how to take steps to develop a coordinated social media strategy that is also aligned with an organization’s business goals. Register Today >>>




From HealthLeaders Magazine

Building Better Boards

Hospitals and health systems face unprecedented pressure to remake their business and clinical processes. Boards are trying desperately to keep up. >>>

 

Biting the All-Cause Readmissions Bullet

 

Investing Capital in EMR



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