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  June 19, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

3 Ways to Feature Employees in Hospital Marketing Campaigns

Jacqueline Fellows

Nursing staff, physicians, and executives can be a hospital or health system's best brand ambassadors. Don't overlook them when you're planning your next strategic marketing or advertising campaign. >>>

 

Editor's Picks

HFMA: Patient Financial Interaction Guidelines Sharpened

Stakeholders, including representatives from the Healthcare Financial Management Association and the American Hospital Association, have drafted new best practices for providers to communicate with patients who are becoming increasingly responsible for a greater proportion of their healthcare costs. >>>

CMS Issues Health Insurance Exchange Proposed Rules

Most of the proposal focuses on program integrity for state marketplaces and insurance companies offering coverage in the federally facilitated exchanges. The rule intends to safeguard federal money and consumers. >>>

3 Reasons Wellness Programs Fail

Despite the concerted effort of employers, industry consultants, and fitness app makers, unhealthy employee behaviors don't seem to be changing. Workplace wellness is a hot trend, but employers are struggling to find real value. >>>

Patients Shoulder Nearly 25% of Medical Bills

Data from the American Medical Association details the costs of medical billing complexity on patients and physicians, who are put "in the awkward situation of having to ask patients for money," says an AMA board member. >>>

Healthcare Consolidation: M&A Not the Only Way

Regulatory barriers that once thwarted any pressure felt by hospitals and health systems to consolidate and uncover economies of scale or scope have eased. But consolidation doesn't always come via an acquisition. >>>

ACOs Widespread, Yet Challenged

Two of the pioneering forces behind accountable care organizations say the model is gaining significance as it proliferates across the country, even though there are concerns over lack of uniformity in performance measures. >>>

Healthcare Costs 'An Abomination' Says Senate Finance Committee Chair

A Senate committee session in which expert witnesses discussed healthcare costs, hospital prices, and data transparency ended with a plea from the chair, Sen. Max Baucus, for "specific recommendations" from "anyone." >>>



Toolkit

Strategic Toolkit for Physician-Focused Solutions — Save 66%

Learn how leading organizations have achieved physician-hospital alignment through viable physician recruitment, retention, and management strategies: •"Patient Experience and HCAHPS: Little Consensus on a Top Priority" •"Physician Alignment: Integration Over Independence" •"Collaborative Care: Hospitals Balance Risk and Revenue With Physicians" Purchase Today >>>



News Headlines

Medicine grapples with apps

WBUR, June 19, 2013

Nonprofit launches campaign to reach uninsured

St. Louis Post-Dispatch / Associated Press, June 19, 2013

Healthcare law's network for resolving confusion shows mixed results

The Washington Post, June 18, 2013

IRS scandals threaten funding for healthcare law

Pittsburgh Post-Gazette / Associated Press, June 17, 2013

Choice of health plans to vary sharply from state to state

The New York Times, June 17, 2013

For timely access to care, patients may seek a new path

USA Today, June 17, 2013

Obamacare rollout seen slowed by confusion over benefits

Bloomberg, June 17, 2013

Cellphone photos of surgery prompt inquiry

The News-Gazette, June 17, 2013

Walk-in clinics gaining popularity

Los Angeles Times, June 17, 2013

This is what 'Instagram for doctors' looks like

The Atlantic, June 14, 2013



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Multimedia/Events

HealthLeaders Media Live from Sharp Memorial Hospital: Emergency Department Throughput Redesign

Date: August 20, 2013, 12:00-3:00 p.m. ET

The leadership team of Sharp Memorial Hospital shows how to improve ED throughput and satisfaction at no extra cost using Lean techniques, bedside triage, and "pod and huddle" teams. Don't miss out on this interactive presentation. Attend live or virtually. Register Today Download the FREE Case Study >>>




From HealthLeaders Magazine

Making Patients Happy, Even the Poorest and Sickest

Despite some unique challenges, safety-net hospitals are achieving strong satisfaction results by focusing on the patient and quality outcomes. >>>

 

Reform and the Revenue Cycle

 

Identifying Solutions to Patient ID



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