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  June 26, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

How Hospitals Can Be 'Sherpa' Brands

Jacqueline Fellows

Research indicates that consumers are ready to take on more responsibility for their own health—that translates to patient engagement. To capitalize on this, healthcare marketers, like Sherpas should offer guidance, trust—and emotional rewards. >>>

 

Editor's Picks

Probe Uncovers Hospitals' Inability to Protect Patient Privacy

Researchers and a journalist were able to re-identify, without much fuss, the de-identified medical records of scores of patients, thought to have been protected by HIPAA. Here's how they did it. >>>

How to Lose Good Nurses

Hospitals that fail to stamp out verbal abuse among RNs and those that demand 12-hour shifts risk losing valuable employees to other organizations where working conditions are more favorable. >>>

Stand-Alone Hospitals Wrestle With Financial Challenges

Make-or-break decisions about the future face financial executives from independent hospitals—insight from the HFMA ANI conference. >>>

GAO: HIX Unready by October?

In two reports examining the status of health insurance exchanges, the U.S. Government Accountability Office raises concerns that "much remains to be accomplished" by the Oct. 1 enrollment date. >>>

Lawmakers Call for Access to Medicare Claims Data

A Senate bill introduced Tuesday would make Medicare claims and payment data available to the public in a searchable database that would be free to use. >>>

EHR Design Flaws Contribute to Patient Harm in the ED

Errors in patient care, attributed to electronic health record systems used in emergency departments, are "incredibly common," says a researcher. But vendor contracts prevent physicians from speaking publicly about problems with the systems. >>>

Tenet to Acquire Vanguard in Surprise $4.3B Deal

The deal to buy Vanguard will expand Tenet's footprint to 30 markets across 16 states. Charlie Martin, Vanguard's founder, chairman, and CEO, will join Tenet's board of directors, and Keith Pitts, Vanguard's vice chairman, will serve Tenet as vice chairman. >>>



Toolkit

Strategic Toolkit for Physician-Focused Solutions — Save 66%

Learn how leading organizations have achieved physician-hospital alignment through viable physician recruitment, retention, and management strategies: •"Patient Experience and HCAHPS: Little Consensus on a Top Priority" •"Physician Alignment: Integration Over Independence" •"Collaborative Care: Hospitals Balance Risk and Revenue With Physicians" Purchase Today >>>



News Headlines

Humana's CEO on the massive undertaking of health reform

The Baltimore Sun / Reuters, June 26, 2013

Top Medicare prescribers rake in speaking fees from drugmakers

ProPublica, June 26, 2013

US unveils healthcare web site and call center

The New York Times, June 25, 2013

NFL's help sought on promoting Obamacare

Kaiser Health News, June 25, 2013

ACA multistate program not sparking competition

Politico, June 25, 2013

GW hospital uses out-of-context Reagan footage in ad

The Washington Post, June 25, 2013

100 days to 'biggest ever' heath insurance open-enrollment season

NBCNews.com / Kaiser Health News, June 24, 2013

Why a health insurance penalty may look tempting

HealthLeaders Media, June 24, 2013

Smooth launch unsure for health law

Time / Associated Press, June 21, 2013

Hospital investors sold on US health reform despite bumps

The Baltimore Sun / Reuters, June 20, 2013



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Multimedia/Events

Webcast: Mayo Clinic & Baylor Health—Social Media Marketing Playbook

Date: July 24, 2013, 1:00–2:30 p.m. ET

Join these marketing leaders as they explore the value in today's most popular digital and mobile social platforms, and how to take steps to develop a coordinated social media strategy that is also aligned with an organization's business goals. Register Today >>>




From HealthLeaders Magazine

Making Patients Happy, Even the Poorest and Sickest

Despite some unique challenges, safety-net hospitals are achieving strong satisfaction results by focusing on the patient and quality outcomes. >>>

 

Reform and the Revenue Cycle

 

Identifying Solutions to Patient ID



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