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  August 7, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Rebranding Helps Sharpen Marketing Strategy

Jacqueline Fellows

Healthcare organizations that go through a rebranding process learn a number of things quickly. Perhaps the most valuable lesson is that they clearly identify the organization's vision and mission. >>>

 

Editor's Picks

4 Reasons to Ban Social Media in Your Hospital

If you are in an executive position at a hospital or healthcare system, consider blocking access to Twitter, Facebook, and LinkedIn. There's no better way to let the world know that you neither trust your employees, nor promote knowledge sharing. >>>

Physicians Brace for Drug, Device 'Transparency'

Doctors groups are alerting members to be prepared to respond to public disclosures as pharmaceutical and medical device manufacturers begin tracking and reporting their financial interactions with physicians. >>>

'Perverse Incentives' Perpetuate Use of Disproven Medical Treatments

In what researchers are calling "the largest and most comprehensive study of medical (finding) reversal," they identify 146 medical practices that have been refuted by subsequent studies, but which continue to be used by providers. >>>

NY Hospital Joins Payer Fray

Reduced care costs and higher patient volume are only two of the reasons North Shore LIJ Health System is launching its own commercial health plan. Other benefits: It will make "getting paid and paying our docs…much, much, much simpler," says one executive. >>>

Disconnected Health Data 'Beyond Absurd,' Says Innovator and Patient

Health data from medical devices and electronic health records remains frustratingly siloed beyond the reach of individuals and analytical tools. Anna McCollister-Slipp, co-founder of a real-time analytics platform, is working to change that. >>>

Berwick: Zapping Overtreatment, Costs Takes 'Courage'

The former acting head of the Centers for Medicare & Medicaid Services lauds efforts such as the Choosing Wisely campaign, which aim to reduce medical interventions "for which the risks outweigh the benefits." >>>

Health Plans Share Their Roadmaps to HIX

While health insurers intend to participate in public health insurance exchanges, the general strategy is to wait and see. Payers are looking to private exchanges and even proprietary exchanges to enable them to more efficiently serve their customers >>>



LIVE Webcast

Webcast: Metrics and Marketing—Proving Value in Healthcare Marketing

Date: September 25, 2013, 1:00–2:30 p.m. ET Join marketing veterans from Capella Healthcare and Jarrard Phillips Cate & Hancock to learn how to implement and measure marketing efforts under common resource challenges found at small to midsize hospitals and health systems. Register Today >>>



News Headlines

'Miracle' pilot on mission against medical errors

Politico, August 7, 2013

Univision Obamacare deal could put WellPoint, Blues ahead of competitors

Kaiser Health News / The Miami Herald, August 7, 2013

Physician Payments Sunshine Act goes into effect without initial concerns

Kaiser Health News, August 6, 2013

State premium watch: Pricing in the new insurance marketplaces

Kaiser Health News, August 6, 2013

What Aetna's move to pull insurance plans from MD exchange means

Baltimore Business Journal, August 6, 2013

Contractors hoping to win work marketing healthcare options

The Washington Post, August 5, 2013

In need of a new hip, but priced out of the US

The New York Times, August 5, 2013

Deal keeps US healthcare contribution for Congress

The New York Times, August 5, 2013

Inside the Obamacare resistance

The Washington Post, August 2, 2013

Songs and sunscreen spread the health insurance message

The New York Times, August 2, 2013



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Multimedia/Events

HealthLeaders Media LIVE from Geisinger: Women's Health Leadership

Date: September 18, 2013 | 12:00–3:00PM ET In this exclusive HealthLeaders Media event, physician and executive leaders from Geisinger share their strategies for improving women's health programs, including defining best practices; ensuring process consistency and accountability; using the patient portal for secure communication and enhanced education; and integration with women's cardiovascular care. Register Today Download the FREE Case Study >>>




From HealthLeaders Magazine

Making Patients Happy, Even the Poorest and Sickest

Despite some unique challenges, safety-net hospitals are achieving strong satisfaction results by focusing on the patient and quality outcomes. >>>

 

Reform and the Revenue Cycle

 

Identifying Solutions to Patient ID



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