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  September 18, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

How to Make Small Marketing Budgets Count

Jacqueline Fellows

Organizations that believe they must boil marketing campaigns down to ROI may be missing important qualitative data that could help inform leaders. Hearing from real people is invaluable, and inexpensive. >>>

 

Editor's Picks

Hospital Groups Reaffirm Support for PPACA, HIX

In an online event, the nation's three largest hospital associations express their unified support for the Patient Protection and Affordable Care Act in the face of withering and relentless criticism that appears to be sapping public support. >>>

Patients Define Evolving Expectations for HIT

If providers keep up with the tools available to patients, and turn yesterday's one-page brochure on a disease into tomorrow's Web site or mobile app, they will continue to be at the center of patient care. >>>

Scammers Lurk Amid HIX Confusion

As a key deadline nears, "Obamacare" fraudsters, under the guise of helping with enrollment in health insurance exchanges, are trying to dupe unwitting consumers into giving up personal information. >>>

Data Hub Readiness Questioned by Lawmakers

After concerns about delays, the federal data services hub, an integral part of health insurance exchanges, is ready to be deployed, federal officials say. But members of the House Subcommittee on Cyber Security are skeptical. >>>

Safe Patient Limits Initiative Inches Forward in MA

The Massachusetts Nurses Association is waging a battle against unsafe patient loads. Now it is behind a petition drive to get a Patient Safety Act on the 2014 statewide ballot. >>>

Wellness Culture Linked to Stock Value

Researchers say companies that have won an award for their employee health and safety cultures also outperform the Standard & Poor's 500, but they cannot yet say that causality has been identified. >>>

Racial Disparity Seen in Trauma Center Mortality Rates

Several mechanisms "end up leading to minority and uninsured patients having a higher death rate after trauma and I think that the hospital that they go to certainly plays a major role," says the lead author of a study that analyzed records from the National Trauma Data Bank. >>>



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News Headlines

FL among states undercutting healthcare enrollment

The New York Times, September 18, 2013

Survey: Investors see four million signing up for Obamacare in 2014

Reuters, September 17, 2013

NH Medicaid clients getting managed care notices

Boston.com / Associated Press, September 17, 2013

Columbus (GA) Regional changing its 'identity' amid new philosophy

Ledger-Enquirer, September 16, 2013

Hospitals emerging as powerful healthcare sales force

The Washington Post, September 16, 2013

OH law prompts hospital to rescind health grant

News & Observer / Associated Press, September 16, 2013

CA insurers limiting doctors, hospitals in health insurance market

Los Angeles Times, September 16, 2013

Health insurance sales hit the mall -- and Web

USA Today, September 13, 2013

Health overhaul confuses Medicare beneficiaries

Boston.com / Associated Press, September 13, 2013

FL tells 'navigators' to stay away from county health departments

The Miami Herald, September 12, 2013



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Multimedia/Events

Webcast: Metrics and Marketing—Proving Value in Healthcare Marketing

Date: September 25, 2013, 1:00–2:30 p.m. ET Join marketing veterans from Capella Healthcare and Jarrard Phillips Cate & Hancock to learn how to implement and measure marketing efforts under common resource challenges found at small to midsize hospitals and health systems. Register Today >>>


Webcast: The New Patient Experience Model—Strategies to Leverage the Patient Perspective

Date: November 5, 2013, 1:00–2:30 p.m. ET

Marketing leaders from Covenant Health and Studer Group will help healthcare executives understand the importance of creating a patient-centered culture, share actionable examples of experience improvement techniques, and demonstrate how marketing can promote and sustain the hospital's patient experience strategy. Register Today >>>




From HealthLeaders Magazine

A Fresh Look at End-of-Life Care

Providers must team with patients to determine the ultimate medical mission. >>>

 

Delivering Safety Over Convenience

 

Restructuring Reimbursements



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