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  December 11, 2013 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

3 Better Ways to Market Bariatric Surgery

Marianne Aiello

If you're still using before and after photos to promote the benefits of weight loss surgery, check out these forward-thinking marketing tactics in use by hospitals around the country. >>>

 

Editor's Picks

MU Compliance Announcement Sparks Concern, Confusion

An announcement from CMS on Meaningful Use implementation deadline changes obscures the fact that the agency fully expects all Stage 2 start dates to remain unchanged. >>>

Scary Financial Challenges for 2014

Healthcare finance leaders see scary financial challenges ahead in 2014 around declining reimbursements, health insurance exchanges, and high-deductible health plans. >>>

Give Nurses in Wheelchairs a Chance

Although some nurse leaders cling to the rigid requirements of the profession, others are making accommodations for nurses in wheelchairs, sending a powerful message to patients in the process. >>>

MGMA Urges 'End-to-End' ICD-10 Testing

Failure to comprehensively test the ICD-10 diagnostic coding system will dramatically increase the potential of catastrophic cash flow disruption for physicians practices, says the Medical Group Management Association. >>>

HL20: George Halvorson—Expectations for Success

George Halvorson has stepped down as CEO of Kaiser Permanente. But instead of going into retirement mode, he is launching an institute to resolve the roots of intergroup ethnic conflict and improve diversity within the workplace. "What I've been doing in healthcare, and for the past 30 years, has been a warm-up for what I need to do next," he says.  >>>

LifePoint Bolsters Presence in Michigan's Upper Peninsula

Nearly two years after its entry into the Michigan market, for-profit LifePoint expands its footprint with deals in two rural communities. >>>

1 in 5 CT Screenings for Lung Cancer Results in Overdiagnosis

"Some of these individuals would never have known they had lung cancer, and never would have been treated for lung cancer… and would have died from other causes rather than from this disease," says one researcher. >>>



LIVE Webcast

Webcast: Leveraging Social Media Content to Drive Patient Engagement & Loyalty

Date: January 23, 2014, 1:00–2:30 p.m. ET Healthcare marketing leaders from Vanderbilt and Jennings outline strategies to connect with patients and staff through rich social media content. Register Today >>>



News Headlines

Consumer bureau hits medical financing company CareCredit with $34.1 million action

The Washington Post, December 11, 2013

On health exchanges, premiums may be low, but other costs can be high

The New York Times, December 10, 2013

IA insurer pokes fun at federal website in ads

Boston.com / Associated Press, December 10, 2013

Enrollment errors put medical coverage at risk

The New York Times, December 9, 2013

Healthcare.gov's mysterious new number: '834'

Pacific Standard, December 9, 2013

Obamacare's real promise: If you lose your healthcare plan, you can get a new one

The Washington Post, December 9, 2013

Will Obamacare cancel 100 million plans?

The Washington Post, December 6, 2013

A healthcare navigator in unfriendly waters

Los Angeles Times, December 6, 2013

Healthcare.gov enrolls people at about 38% of the pace it needs to

Business Insider, December 5, 2013

TX wants background checks for healthcare navigators

The Washington Post, December 5, 2013



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Healthcare Marketing and Strategy Collection — 66% off!

This collection presents marketing best practices and lessons learned from Mayo Clinic, Cleveland Clinic, Fairview, and other leading healthcare organizations, helping marketers to develop effective and measurable strategies that align with business goals. You get 5 titles—4 webcasts and a book—for only $429 (a $1,215 value!) Purchase Today >>>




From HealthLeaders Magazine

Population Health and the Analytics Opportunity

Innovators are blending technology with new care models while targeting high-risk patients in a patient-centered strategy. >>>

 

Rethinking Retirement Plans

 

Pressure is On to Reduce Pressure Ulcers



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