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  April 23, 2014 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

3 Patient Experience Improvements Every Marketer Can Make

Marianne Aiello

Patient experience lays the groundwork for every marketing initiative, yet many healthcare marketers feel they do not have a direct influence on how that experience is delivered. Here's how marketers' internal communication initiatives and C-suite influence can bring about positive change in the lives of patients. >>>

 

Editor's Picks

Feds Stonewall ICD-10 Summit

On the first day of an AHIMA-organized summit, the Coalition for ICD-10 picked up a strong ally, America's Health Insurance Plans, but got no new information from federal officials about an implementation date. >>>

Boston Marathon Bombing Yields Lessons for Hospitals

As researchers begin to analyze data on the injuries, surgeries, and outcomes collected on those wounded in the 2013 bombings, the medical director for emergency preparedness at one Boston hospital says he expects to "learn from this event for a lifetime." >>>

Medicare Opt-Out a Viable Physician Strategy

Two Pennsylvania physicians share their experiences decoupling from Medicare. They've lost 12% of their patient population, but say they're providing more personalized care and the effects on their revenue and financial viability have been positive. >>>

Reform Puts Vise Grips on Physicians

To say doctors are under tremendous pressure may be the understatement of the year. One key indicator to how well they are navigating the healthcare system is reimbursement. >>>

Why Cedars-Sinai Screens All Inpatient Adults for Depression

Risk factors that can adversely affect a patient's recovery or trigger a hospital readmission include behavioral issues. The chair of the Cedars-Sinai Department of Psychiatry discusses how screening for depression will become more widespread as hospitals adopt value-based reimbursement models. >>>

Don't Let Cultural Barriers Quash Retention Efforts

While we live in an increasingly globalized world our cultural differences remain. For many they are proud markers of national and personal identity. But in the healthcare workplace, they must be addressed strategically. >>>

MetroHealth Revs Its Population Health Engine

As the healthcare industry makes the move toward population health management, providers are finding innovative ways to positively affect the health status of their communities—and lower costs in the process. >>>



Marketing Spotlight

Webcast: Marketing-Physician Alignment—Balancing Priorities for Volume & Value

Date: May 22, 2014, 1:00–2:30 p.m. ET As the industry shifts from volume to value, healthcare marketing's function expands from patient acquisition to strategic support and population health management. Join marketing leaders as they outline proven strategies for fostering growth and engagement to achieve both volume and value targets. Register Today >>>



News Headlines

Business tax on Bellingham WA hospital could mean $1.2 million a year for city

The Bellingham Herald, April 23, 2014

Opinion: The most misused word in healthcare

CNN Money, April 23, 2014

Last-minute change in TN law lets hospitals drop patients

The Tennessean, April 22, 2014

Florida Blue: ACA enrollments 'exceeded expectations' but premiums may rise in 2015

The Miami Herald, April 22, 2014

'Heartbleed' exploit forces Healthcare.gov to reset user passwords

PC Mag, April 21, 2014

Hospitals trying their hand at insurance provider business

Fox Business, April 21, 2014

Hospitals get into doctor rating business

Kaiser Health News, April 21, 2014

Health insurance gains since last fall hit 12 million, survey shows

Los Angeles Times, April 17, 2014

Obama to meet with healthcare leaders

The Hill, April 17, 2014

Is Obamacare a success? We might not know for a while

NPR, April 17, 2014



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Multimedia/Events

Webcast: Patient Experience & HCAHPS—Optimizing Touch Points and Training Internal Champions

Date: April 24, 2014, 1:00–2:30 p.m. ET Leaders from Community Health Systems and the Baird Group share marketing strategies for communicating patient experience imperatives and developing programs to reinforce them. Register Today >>>





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