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  May 28, 2014 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

Powerful Cancer Ad Omits Some Key Details

Marianne Aiello

An old healthcare marketing ethical dilemma is re-triggered by a three-year-old ad making the rounds on social media and spread by media organizations who are asking too few questions about it. >>>

 

Editor's Picks

Hospitals Begin Subsidizing Exchange Premiums via Third Parties

A collaboration between a Wisconsin United Way chapter and the University of Wisconsin Hospital and Clinics uses a hospital financial gift to help defray the cost of health insurance for some potential enrollees. It could be a model for others. >>>

After a Medical Error, Patients Could Become Hospital Insiders

Patients who have been harmed by medical errors, and their family members, could be recruited to hospital internal quality review proceedings and their suffering could be used to prevent future mistakes. It's a good idea with potentially disastrous side effects. >>>

In Demand: A Different Kind of CEO

Hospital CEO has been the dream job for healthcare administrators for decades. But the top job increasingly isn't the top anymore, as organizations merge, holding companies morph into operating companies, and metrics for success change. Can you adapt? >>>

Sebelius OKs Foundation Subsidies for QHP Enrollee Premiums

Third-party payments of premiums and cost-sharing made on behalf of Marketplace-qualified health plan enrollees by private, not-for-profit foundations are permitted—with some safeguards. >>>

Payer Backlash May Slow Unnecessary Spinal Fusion Surgeries

A surge in spinal fusion procedures has brought mounting scrutiny on providers. Now payers appear poised to crack down on needless procedures by applying coverage pressure on physicians. >>>

Final 2015 HIX Rule Includes Measures to Stabilize Premium Rates

CMS officials say they are making changes to the HIX risk corridors program to account for "unexpected administrative costs and pricing uncertainties." >>>

Slideshow: The ED Fix: Triage, Coordination and Navigation

Emergency departments play a unique and critical role in maintaining the health and well-being of a community. Emerging best practices in care team composition and patient flow can improve ED throughput and patient satisfaction. >>>



Intelligence Report

Intelligence Report: Cardio Services—Keeping Pace With the Pulse of Population Health

As healthcare providers broaden cardiovascular programs and invest more in population health, IT integration, and outpatient facilities, many face increased margin pressure. This report reveals the key differences between stand-alone hospitals and health systems and how partners across the care continuum will play a greater role in helping to meet both patient needs and financial goals. Download Today >>>



News Headlines

Insurers push to rein in spending on cancer care

The Wall Street Journal, May 28, 2014

Hospitals face Obamacare uninsured funding gap

The Hill, May 28, 2014

When hospital systems buy health insurers

The New York Times, May 27, 2014

IRS bars employers from dumping workers into health exchanges

The New York Times, May 27, 2014

Hospitals look to health law, cutting charity

The New York Times, May 27, 2014

Some CO doctors may be overcharging Medicare for routine visits

Kaiser Health News, May 23, 2014

Medicare to expand 'prior authorization' for device coverage

The Hill, May 23, 2014

It's crunch time for Obamacare's broken exchanges

The Washington Post, May 22, 2014

Elderly may have trouble accessing online health records

Reuters, May 22, 2014

When doctors play this game, patients get better medical care

NPR, May 22, 2014



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Healthcare Marketing and Strategy Collection — 66% off

This collection presents marketing best practices and lessons learned from Mayo Clinic, Cleveland Clinic, Fairview, and other leading healthcare organizations, helping marketers to develop effective and measurable strategies that align with business goals. You get 5 titles—4 webcasts and a book—for only $429 (a $1,215 value). Purchase Today >>>





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