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  August 13, 2014 Follow us on FacebookFollow us on TwitterJoin us on LinkedInRSS feed

3 Things the Ice Bucket Challenge Can Teach Hospital Marketers

Marianne Aiello

A campaign to promote awareness and funds for ALS research has gone viral on Facebook. Though it wasn't orchestrated by marketing pros, there are three key take-aways for hospital marketers considering an interactive social media campaign. >>>

 

Editor's Picks

More Rankings, Less Value?

Many third-party organizations rate hospital quality, but healthcare leaders are finding limited value in the plethora of grades, stars, and rankings. >>>

CA Sitting on Millions in Hospital Fines

If I were running a hospital, I would want to know that this money was being put to good use to find out how and why preventable medical errors occur and to find ways to keep them from reoccurring. >>>

Screenings Raise Risk as Well as Awareness

A constant barrage of ads from hospitals, health systems, and payers urges patients to get screened for some of the deadliest diseases. But casting a wide net is totally at odds with controlling healthcare costs through evidence-based data. >>>

Training Physicians for Empathy

A pair of training programs exposes medical students to art and loss, teaches them about the emotional aspects of patient care, and helps them avoid burnout. >>>

EHR Adoption Slow, Information Exchange Lagging

While many providers have the essential EHR components required to obtain federal financial incentives and avoid penalties, about 90% of hospitals still can't allow patients to view online, download, or transmit health information. >>>

FDA's Social Media Gambit 'A Long Shot,' Says Patient Advocate

The Food and Drug Administration wants to mine social media for information on adverse reactions to medications, but "listening to random chatter on the Internet," isn't the answer, says one patient advocate. >>>



LIVE Webcast

Webcast: Mayo Clinic & Vanderbilt Health—The New Social Media Playbook

Date: September 16, 2014, 1:00–2:30 p.m. ET Having set the gold standard for social media performance, leaders from Mayo Clinic and Vanderbilt University Medical Center reveal what key platforms are still making an impact, how to leverage social technologies to improve patient experience and drive engagement, and how to optimize your resources to ensure consistent brand messaging. Register Today >>>



News Headlines

Health insurer Wellpoint changes name to Anthem

The Miami Herald / Associated Press, August 13, 2014

Silicon Valley startup launches self-insurance option for smaller firms

The Baltimore Sun / Reuters, August 13, 2014

Washington's $10 billion search for healthcare's next big ideas

Kaiser Health News / The Washington Post, August 12, 2014

Apple wants to be 'a hub of health data,' is in talks with top hospitals

Business Insider / Reuters, August 12, 2014

Study: Rejection of Medicaid expansion costing KS hospitals billions

Salina Post, August 11, 2014

Newly insured push up healthcare claims in NE, IA

Omaha World-Herald, August 11, 2014

Obamacare individual mandate isn't so much of a mandate

CBS News, August 8, 2014

In ambitious bid, Walmart seeks foothold in primary care services

The New York Times, August 8, 2014

Feds stop public disclosure of many serious hospital errors

USA Today, August 7, 2014

A TN insurer uses its monopoly to deliver bargain premiums

Kaiser Health News / The Tennessean, August 7, 2014



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Healthcare Marketing and Strategy Collection — 66% off

This collection presents marketing best practices and lessons learned from Mayo Clinic, Cleveland Clinic, Fairview, and other leading healthcare organizations, helping marketers to develop effective and measurable strategies that align with business goals. You get 5 titles—4 webcasts and a book—for only $429 (a $1,215 value). Purchase Today >>>





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