HealthLeaders Media Marketing Weekly - November 7, 2007 | Readers Write View as a Webpage | Subscribe for Free Readers Write Gienna Shaw, for HealthLeaders News It's always a mystery to me which columns will generate reader responses and which ones will elicit a big yawn. My recent musings on MRSA? Nada. But I did get responses to my requests for your conference resolutions, my views on risky hospital fundraising tactics, my ponderings on press releases, and our story about Coco the colossal colon. Read on for your colleagues' (and my boss') take on these issues. And keep those e-mails coming. [Read More]   Nov. 7, 2007 Editor's Picks Hack strikes back at flacks I wish I had this kind of nerve: A magazine editor (not ours) published on his blog the e-mails of every PR person who has sent him an inappropriate press release, announcing he has blocked them from Outlook so they can no longer clutter up his inbox. "I get more than 300 emails a day and my problem isn't spam," he writes, "it's PR people." [Read More] Show-and-tell in Charlotte One Charlotte, MI hospital has taken a new approach to show-and-tell. To make a more comprehensive, interactive, and user-friendly Web site, HGB has teamed up with WebMD for a much-needed site redesign. The site, www.hgbhealth.com, now features a "tips and trends" section that reflects the public demand for greater access and more control of their Web-surfing experience. An area for visitor questions and answers makes the site more than a single-dimensional presentation of information. [Read More] Charity case A custom e-mail marketing and communications company is searching for some charity cases. Nashville, TN-based Emma wants its customers to nominate local charities for a free advertising account, custom-crafted brand stationery, and a year of service. The annual Emma 25 Program will accept nominations through Nov. 21, and the winners will be announced during the first week of December. [Read More] Bad data When it comes to hospital patient safety guidelines, there's a big difference between getting it first and getting it right, say researchers at Johns Hopkins. Misleading safety comparisons are damaging the public perception of hospitals--and yet some of this information is finding its way onto hospital Web sites. Reporting safety guidelines is an important step toward improving patient safety, but only if the information is accurate, researchers noted with a perfectly straight face. [Read More] Campaign Spotlight Movin' On Up, to the Green Side When Metro Health Hospital in Grand Rapids, MI, started planning for a move to a new facility, they decided to incorporate a green design strategy as well. They looked at what they could do internally and externally to build a more energy efficient facility. Working within the guidelines given by the U.S. Green Building Council, the new facility was built with features including a roof covered with plants to reduce energy costs and a parking lot built to aid with water runoff. After the facility and village were built, Metro Health orchestrated a new campaign to spread the green news. [Read More] Calendar of Events Webcasts 11/15/07: Marketing to Women: Proven Techniques to Reach Key Healthcare Decision-Makers 12/11/07: Marketing Orthopedics: Strategies for Service Line Campaigns Conferences 11/9/07: HealthLeaders Media Marketing Awards, New York City 4/6/08: National Forum on Customer Based Marketing Strategies, Phoenix From HealthLeaders Magazine Will There Be Enough Doctors? With a multitude of baby boom physicians nearing retirement and an aging U.S. population needing ever more care, how bad will the physician shortage really get-and what can you do about it? [Read More] Don't Call It a Cell Phone The Great Disclosure Debate A Dream Deferral Qualify for a FREE Subscription Marketing Forum A Brand New World: Conversations about brand and responsibility for its strategic direction have typically rested in the wrong hands within the provider enterprise. Instead of being a marketer's tool, the brand of your organization must be placed squarely atop of the CEO's agenda, says contributor Jeffrey Nemetz. [Read More] Audio Feature Barbara Bellman, healthcare marketing consultant and president of 3-Legged Stool, shares strategies for how healthcare facilities have successfully targeted the key female demographic. Bellman will be a panelist on the upcoming Webcast Marketing to Women: Proven techniques to reach key healthcare decision-makers. [Listen Now] Marge Zimmermann, marketing and communications coordinator for OSF Saint Anthony Medical Center in Rockford, IL, discusses the marketing success she achieved with her Regarding Women & Healthcare publication. [Listen Now] Sponsor HealthLeaders Media Marketing Weekly Contact Lisa Brown, Director of Integrated Sales, at lbrown@healthleadersmedia.com or call 781.639.1872. Marketing Resources From HealthLeaders Media Discover how hospital marketing differs from other industries. Find out how to reach the most important niche in healthcare marketing. Find tools to help track returns on healthcare marketing efforts. Get a behind-the-scenes look at today's hottest hospital campaigns. Learn how best-practice organizations are increasing physician referrals.

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