HealthLeaders Media Global - July 8, 2008 | What's the Word? View as a Webpage | Subscribe for Free
What's the Word?
Rick Johnson, Senior Online Editor
Healthcare providers have long depended on consumer word-of-mouth, even before it became one of those hot marketing buzzwords, and it's no different for global hospitals. But the key challenge is this: Getting real first-hand accounts to target populations thousands of miles away. [Read More]
    
 
July 8, 2008
 
Editor's Picks

New Zealand healthcare company has an eye for U.S. customers
In this week's column, I point out how most of the stories I've read in the mainstream press about medical travel begin with an anecdote about a patient. This story in the Washington Post follows the formula. One thing that is different is the story is about how New Zealand seems to be an unlikely destination for American medical travelers. I think you'll see a variety of options emerge from first-world to emerging markets. For each of these, patients will have different quality and cost considerations. [Read More]
Europeans take beauty trip to U.S.
Because of the weak dollar, Europeans now consider it a bargain to travel to the U.S. for cosmetic surgery, according to the Wall Street Journal (subscription required). The paper says that in the past three years, the U.S. dollar has fallen by 24% against the euro and 11% against the British pound. Now plastic surgeons from New York to Florida are trying to market their service to Europeans. [Read More]
Apollo exec: 'Medical tourism is a huge market'
Keeping with today's theme of first-hand accounts, the Web site India Knowledge@Wharton published an online video interview with Apollo Hospitals' Suneeta Reddy, executive director of finance. She says Apollo has only scratched the surface of medical travel and continues to reach out to Westerners to experience Indian healthcare. [Read More]

European plan would expand healthcare access
People living in the European Union might be able to access cross-border care easier by 2010 if a new law is passed. Citizens would be able to get most treatments anywhere in the 27-nation bloc without getting prior authorization, according to a New York Times report. There are some strings attached, but the law would help Europeans get quicker access to better quality healthcare. [Read More]

New Global E-Newsletter
You might also be interested in Patient Safety Monitor: Global Edition: an e-newsletter from HealthLeaders Media's parent company, HCPro, Inc. This free, twice monthly e-newsletter provides you with patient safety news from across the world, and helps you stay current about topics concerning infection control, medication errors, and quality of care. For more information, visit www.hcpro.com/global. [Read More]
Webcasts and Audioconferences

July 14, 2008: Service Line Strategies Workshop 2008: Neurosciences

July 24, 2008: Niche Marketing Strategies: Build Boomer Loyalty Now

On Demand: Marketing Oncology: Strategies for Service Line Campaigns

On Demand: Proven Compensation Strategies for Part-time Physicians
 
From HealthLeaders Magazine
Weaning Your Hospital Off of Medicare
How can your hospital maintain its level of service and its margin? It's time to get creative. [Read More]  
 
Audio Feature
UAE Gets Closer to Universal Coverage
David L. Printy, president and CEO of Oasis Hospital, talks about the establishment of health coverage in the United Arab Emirates. [Listen Now]
 
Sponsor HealthLeaders Media Global
Contact Lisa Brown, Director of Integrated Sales, at lbrown@healthleadersmedia.com or call 781.639.1872.