HealthLeaders Media Marketing Weekly - July 14, 2010 | When Marketing Clinical Technology, It?s All or Nothing View as a Webpage | Subscribe for Free
When Marketing Clinical Technology, It's All or Nothing
Marianne Aiello, for HealthLeaders Media

A Wisconsin hospital's campaign to promote its intraoperative magnetic resonance imaging (iMRI) machine and a Smart Operating Suite used a rock video sensibility and a bold tagline to match. Now neuro services is at its case max. [Read More]
  July 14, 2010

 


Editor's Picks
Outpatient, Readmission Data Added to Hospital Compare Site
The Centers for Medicare and Medicaid Services (CMS) has expanded the amount of information available on its Hospital Compare website to include 11 new outpatient measures, along with updated information related to 30-day mortality and readmissions rates for patients related to heart failure, heart attack, and pneumonia. [Read More]
UF Notifies Patients Of Privacy Breach
University of Florida officials in Gainesville have notified 2,047 people that their Social Security or Medicaid identification numbers were included on address labels affixed to letters inviting them to participate in a research study. [Read More]
States Struggle to Keep Doctors Home
The population growth continues in Arizona, especially among older baby boomers. In the meantime, there are increasing questions about who is going to care for their patient population, according to a recently released study on physician workforce by the Arizona State University Center for Health Information. But the state isn't alone in trying to keep physicians home, that's for sure. [Read More]
 
Campaign Spotlight
Geotargeting Campaign Directs Smartphone Users to the ER
Baltimore residents armed with smartphones can find directions to Harbor Hospital's Emergency Department by clicking on a hospital ad in their mobile browsers and entering an address via a Google Maps application. [Read More]
 
Sponsored Headlines from IBM
Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.
 
 
Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.
 
 
Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.
 
 
Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.
 
 
Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.
 
 
IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.
 
 
Calendar of Events
Webcasts

July 22: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Taking On the Cost Drivers
While most expense categories are unavoidable, there are ways to reduce costs. [Read More]
 
Service Line Management
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
 
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
 
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
 
Sponsor HealthLeaders Media Marketing Weekly

Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
 
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New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
Listen Now: Dramatic tactics to improve the patient experience.
 
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