HealthLeaders Media Marketing Weekly - June 22, 2011 | Hospitals Deliver Mixed Messages on Wellness View as a Webpage | Subscribe for Free
Hospitals Deliver Mixed Messages on Wellness
Anna Webster, Online Content Coordinator

Healthcare workers don't necessarily practice what they preach in terms of wellness. There's a distinct disconnect between workers' weight and habits, and the image that their employers portray in marketing messages. [Read More]
anna webster
  June 22, 2011

 


Editor's Picks
Social Networking Researcher Studies Physicians, Influence
A Harvard researcher believes social network mapping could help identify physicians who can influence their colleagues in terms of prescribing drugs, coordinating care, and following evidence-based practice guidelines.[Read More]
In Physician Recruiting, Local Needs Trump National Trends
Two national reports on physician recruiting and compensation reveal that the demand for primary care physicians continues to be strong, that more physicians are becoming employees, and that some can't necessarily bank on an increase in compensation every year.[Read More]
Under HIX, Quality Ratings May Be 'Market Movers'
Health insurance exchanges will transform the way health insurance is bought and sold and rely more heavily on customer engagement and quality rankings, according to Deloitte executives addressing the America's Health Insurance Plans conference in San Francisco.[Read More]
Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
Date: July 20, 2011
About: Integration will be the key to success in the accountable care era, whether your organization develops an official ACO or not. Organizations must develop strong relationships with employed and affiliated physicians. Join us to get alignment strategies to thrive in an increasingly integrated industry.
[Read More]
Webcast: Transform Your ED into a Profit Center
Date: June 23, 2011
What: Get in-the-trenches management tools and techniques to grow your ED's bottom line. Learn how Heartland Health revamped processes and increased revenue from $15 million to $33.5 million and turned its ED into a profit center with a 40% margin.
[Read More]
 
Campaign Spotlight
Healthcare Hits the Road
In community outreach efforts, more and more health systems are delivering healthcare information through mobile marketing trucks. Highmark Inc., a Pittsburgh-based licensee of the Blue Cross Blue Shield Association, is taking healthcare to the road with a 53' tractor trailer that makes stops throughout their Pennsylvania service area to provide services. [Read More]
 

Marketing Headlines


Back to school: Courses help physicians learn health IT
InformationWeek, June 22, 2011

U.S. Senate panel probes Medtronic
Journal Sentinel, June 22, 2011

5 Strategies to Combat Health Reform Pressures
HealthLeaders Media, June 20, 2011

Healthcare Cost Growth Deceleration Continues
HealthLeaders Media, June 17, 2011

Driving Growth in Hospital Marketing
HealthLeaders Magazine, June 2011

Be warned: FDA unveils graphic cigarette labels
NPR, June 21, 2011

AMA debates health insurance mandate, reports membership loss
The Chicago Tribune, June 20, 2011

Pardee Hospital Affiliates with UNC Health
HealthLeaders Media, June 20, 2011

 
 
Webcasts/Rounds
June 23: Webcast: Transform Your ED into a Profit Center

July 20: Webcast: Cultivating Physician-Hospital Alignment in the ACO Era

August 16: Rounds: The Real Value of ACOs

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

SEE ALL WEBCASTS

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From HealthLeaders Magazine
Will Margin Change at Nonprofits Affect Mission?
The ACA's financial impact on nonprofit hospitals is explored. [Read More]

Deep Insight:

 
Service Line Management
Women's Cardiac Care
Healthcare leaders are making a push to improve women's heart health by focusing on the differences between men and women and develop niche programs in women's health. [Read More]
  • CABG Procedures Down 30%, Stenting Flat
  • ED Diversion Raises Heart Attack Mortality
  • Private ICU Rooms Slash HAI Rates by Half
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    Marketing Forum

    3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    ACOs vs. Provider/Health Plan Partnerships

    Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
     
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