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Editor's Picks
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Social Networking Researcher Studies Physicians, Influence
A Harvard researcher believes social network mapping could help identify physicians who can influence their colleagues in terms of prescribing drugs, coordinating care, and following evidence-based practice guidelines.[Read More]
In Physician Recruiting, Local Needs Trump National Trends
Two national reports on physician recruiting and compensation reveal that the demand for primary care physicians continues to be strong, that more physicians are becoming employees, and that some can't necessarily bank on an increase in compensation every year.[Read More]
Under HIX, Quality Ratings May Be 'Market Movers'
Health insurance exchanges will transform the way health insurance is bought and sold and rely more heavily on customer engagement and quality rankings, according to Deloitte executives addressing the America's Health Insurance Plans conference in San Francisco.[Read More]
Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
Date: July 20, 2011
About: Integration will be the key to success in the accountable care era, whether your
organization develops an official ACO or not. Organizations must develop strong relationships
with employed and affiliated physicians. Join us to get alignment strategies to thrive in an
increasingly integrated industry. [Read More]
Webcast: Transform Your ED into a Profit Center
Date: June 23, 2011
What: Get in-the-trenches management tools and techniques to grow your ED's bottom line. Learn how Heartland Health revamped processes and increased revenue from $15 million to $33.5 million and turned its ED into a profit center with a 40% margin. [Read More]
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Campaign Spotlight
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Healthcare Hits the Road
In community outreach efforts, more and more health systems are delivering healthcare information through mobile marketing trucks. Highmark Inc., a Pittsburgh-based licensee of the Blue Cross Blue Shield Association, is taking healthcare to the road with a 53' tractor trailer that makes stops throughout their Pennsylvania service area to provide services. [Read More] |
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Marketing Headlines |
InformationWeek, June 22, 2011
Journal Sentinel, June 22, 2011
HealthLeaders Media, June 20, 2011
HealthLeaders Media, June 17, 2011
HealthLeaders Magazine, June 2011
NPR, June 21, 2011
The Chicago Tribune, June 20, 2011
HealthLeaders Media, June 20, 2011
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Webcasts/Rounds
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June 23: Webcast: Transform Your ED into a Profit Center
July 20: Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
August 16: Rounds: The Real Value of ACOs
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
SEE ALL WEBCASTS
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Stay Connected to Marketing Weekly
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Marketing Forum
3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
ACOs vs. Provider/Health Plan Partnerships
Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
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