HealthLeaders Media Marketing Weekly - June 22, 2011 | Marketing a Merger: Assessing the Brand, Forming a Culture View as a Webpage | Subscribe for Free
Marketing a Merger: Assessing the Brand, Forming a Culture
Anna Webster, Online Content Coordinator

As more health systems look to consolidate and merge, marketers must work to build brand recognition, a common culture, and a communication structure both internally and externally. [Read More]
anna webster
  June 22, 2011

 


Editor's Picks
6 Google+ Positives for Healthcare
Google's latest foray into social networking holds promise for healthcare organizations. Business networking opportunities, a user-friendly setup, and specific settings are just a few Google+ advantages.[Read More]
Physician Alignment Poses Challenge for ACOs
Physician alignment and incentive challenges could prove to be a major hurdle for healthcare providers who want to take part in accountable care organizations, a survey of hospital administrators and physicians shows.[Read More]
Videos Go 'Viral' in Fight Against HAIs
In an effort to raise hand washing compliance levels among healthcare workers and lower rates of hospital-acquired infections, APIC sponsors a video competition and picks a winner.[Read More]
How Hospitals Address Patient Experience via Mobile Apps
Hospital leaders advise on how to create mobile applications that enhance the patient experience and expand the reach of service lines.[Read More]
15 HCAHPS Buzzwords Every Provider Should Know
The value-based purchasing sweepstakes race is on. It's hospital against hospital in a national contest to see which acute care teams can please their patients the most on the Hospital Consumer Assessment of Healthcare Providers and Systems survey. Knowing the lingo is key.[Read More]
Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
Date: July 20, 2011
About: Integration will be the key to success in the accountable care era, whether your organization develops an official ACO or not. Organizations must develop strong relationships with employed and affiliated physicians. Join us to get alignment strategies to thrive in an increasingly integrated industry.
[Register Today]
Webcast: Creating an ACO Marketing Language
Date: July 27, 2011
About: As a marketer, you need to learn the new paradigm of managing population health vs. growing patient volume in a traditional environment. Advance your understanding of how to align ACO marketing with business needs, as well as market accountability to providers, and ultimately your community.
[Register Today]
 
Campaign Spotlight
TV Campaign Features Unscripted Docs
In an effort to humanize their healthcare services, OH-based Akron Children's Hospital has launched a television commercial campaign starring real life doctors commenting on care at the hospital. [Read More]
 

Marketing Headlines


Americans choose 'hospital' over 'medical center' in survey
The Record, July 12, 2011

HHS Releases Proposed Rules for HIX
Margaret Dick Tocknell, for HealthLeaders Media, July 12, 2011

Disney Applies Technology to Improve Patient Experience
Gienna Shaw, for HealthLeaders Media, July 11, 2011

Mayo Clinic launches social network
Minnesota Public Radio, July 8, 2011

Hospital merger touted as a "game-changer" for Upstate Medical University
Syracuse.com, July 8, 2011

U.S. Job Growth Dismal, Despite June Healthcare Gains
HealthLeaders Media, July 13, 2011
 
 
Webcasts/Rounds
July 20: Webcast: Cultivating Physician-Hospital Alignment in the ACO Era

July 27: Webcast: Creating an ACO Marketing Language

August 16: Rounds: The Real Value of ACOs

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

SEE ALL WEBCASTS

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The ACA's financial impact on nonprofit hospitals is explored. [Read More]

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Service Line Management
Women's Cardiac Care
Healthcare leaders are making a push to improve women's heart health by focusing on the differences between men and women and develop niche programs in women's health. [Read More]
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    Marketing Forum

    3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    ACOs vs. Provider/Health Plan Partnerships

    Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
     
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
     
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