HealthLeaders Media Marketing Weekly - August 10, 2011 | Show, Don't Tell Patient Experience View as a Webpage | Subscribe for Free
Show, Don't Tell Patient Experience
Anna Webster, Online Content Coordinator

Jacksonville Medical Center is ranked in the 99th percentile for patient satisfaction, but drawing patient volume from larger hospitals remains a challenge, leaders say. The marketing solution: Showing instead of telling the community why JMC has top patient experience standards. [Read More]
anna webster
  August 10, 2011

 

Editor's Picks
CMS Expands HospitalCompare Data
The Centers for Medicare & Medicaid Services has added data on mortality and readmission rates for certain conditions and refreshed data on other quality metrics for both inpatient and outpatient settings.[Read More]
Book Excerpt: Complete Guide to Physician Relationships
This book excerpt from The Complete Guide to Physician Relationships: Strategies for the Accountable Care Era, highlights priorities for the success of physician leaders with an emphasis on balancing cost containment and care delivery.[Read More]
Pharma Data Mining Restriction Options Available
Despite a U.S. Supreme Court ruling, both legislators and physicians have opportunities to avoid pharmaceutical company data mining of prescription practices for marketing purposes, according to attorneys writing in the New England Journal of Medicine. [Read More]
*NEW* Webcast: Quantify & Cultivate Patient Engagement
Date: September 22, 2011
About: More than just a buzzword, patient experience has become the quintessential objective in our healthcare climate. Fortunately, the thriving world of social media offers proven pathways to not only create patient engagement, but actually build community around your organization. Learn how Emory University Orthopaedics and Spine Hospital consistently scores above the 90th percentile in patient satisfaction using social media tools and metrics.
[Register Today]
*NEW* Webcast: Slash Your Readmission Rates
Date: September 16, 2011
About: With 20% of Medicare fee-for-service beneficiaries discharged from a hospital readmitted within 30 days, Baylor Heart and Vascular Center in Dallas, which boasts one of the lowest readmission rates nationwide (17.3%), and Our Lady of Resurrection Medical Center in Chicago, which cut its readmission rate from the nation?s second-highest (32.4%) to 15%, share strategies to help you reduce your readmission rates.
[Register Today]
 

Marketing Headlines


Tweeting health woes could help fight disease
PBS News Hour, August 10, 2011

AMA denies conflict on pharmaceutical data mining
InformationWeek, August 10, 2011

Hospitals adding R&R to treatment plan
Chicago Tribune, August 10, 2011

CMS Expands HospitalCompare Data
Cheryl Clark, for HealthLeaders Media, August 9, 2011

Healthcare Sector Drives U.S. Job Growth
John Commins, for HealthLeaders Media, August 8, 2011

St. Louis hospitals thriving in rough economy
Post-Dispatch, August 8, 2011
 
 
Webcasts/Rounds
August 16: Rounds: The Real Value of ACOs

Sept 15: Rounds: Women's Health Strategies for Service Line Growth and Quality

Sept 16: Webcast: Slash Your Readmission Rates

Sept 22: Webcast: Quantify & Cultivate Patient Engagement

SEE ALL WEBCASTS

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The Hospital of the Future
Reform-era strategy requires leaders to find balance among their unique market position, culture, and core competencies. [Read More]

Deep Insight:

 
Service Line Management
Knee-Replacement Needs
As demand grows for the procedure, so do competition and the challenges to improving volume and quality. [Read More]
 
Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
 
Audio Feature
ACOs vs. Provider/Health Plan Partnerships

Rob Parke, principal and consulting actuary with the New York office of the independent actuarial and consulting firm, Milliman, discusses provider-health plan partnerships as a way to avoid the pitfalls of an ACO. [Listen Now]
 
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New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
Listen Now: Dramatic tactics to improve the patient experience.
 
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