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Thursday, January 12, 2012

Daily news & Analysis

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Medicare Advantage Plans with Fitness Benefits Snag Healthier Enrollees

By: John Commins, for HealthLeaders Media, January 12, 2012

Wellness benefits are seen as a way to reduce healthcare costs, but at least one critic says policy makers are uncomfortable with the notion that health plans are able to compete on the ability to cherry-pick the healthiest enrollees.


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20% of Healthcare Dollars Spent on 1% of Population

By: Cheryl Clark, for HealthLeaders Media, January 12, 2012

The top 5% of the U.S. population, which accounts for half of all healthcare expenditures, may yield the biggest opportunity for realizing savings, suggests a report from the Agency for Healthcare Research and Quality.

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6 Things Customers Want Health Plans to Know

By: Margaret Dick Tocknell, for HealthLeaders Media, January 11, 2012

Consumers want a more active and educated role in assessing their healthcare coverage options, and they're willing to consider different models of care. Insurers should take notice.

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Documentary-Style Hospital Campaign Surpasses Deep-Pocket Competitors

By: Marianne Aiello, for HealthLeaders Media, January 11, 2012

NewYork-Presbyterian Hospital's documentary-style "Amazing Things Are Happening Here" advertising campaign showed amazing results. They did it by studying benchmarking data, defining the target audience, and using their best patient advocates.

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Rural Hospitals Band Together for Insurance-Buying Power

By: Alexandra Wilson Pecci, for HealthLeaders Media, January 11, 2012

A group of Texas community and rural hospitals launches a campaign to encourage a proactive, rather than reactive, approach to buying insurance.

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Intelligence Report: M&A—Hospitals Take Control

By: January 12, 2012

78% of organizations are exploring or have M&A deals under way, according to this HealthLeaders Media Intelligence Report. Get the free report with exclusive research and analysis.

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