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Thursday, October 13, 2011

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CMS Unveils 5-Star Medicare Advantage Plans

By: Margaret Dick Tocknell, for HealthLeaders Media, October 13, 2011

Just 12 out of 446 Medicare Advantage health plans across the country have received five-star ratings from the Centers for Medicare & Medicaid Services. These dozen plans will qualify in 2012 for a cut of an estimated $3 billion in bonus payments, and will be able to enroll members throughout the year rather than only during the seven-week Medicare enrollment period.

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AMA Ads Push for SGR Elimination

By: John Commins, for HealthLeaders Media, October 13, 2011

The American Medical Association has launched a national media campaign urging the public and physicians to tell Congress to repeal the sustainable growth rate Medicare payment formula before 30% cuts go into effect on Jan. 1.

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Medicare Advantage Sales Scams on the Rise in CA

By: Cheryl Clark, for HealthLeaders Media, October 13, 2011

With Medicare Advantage open enrollment season set to begin, state managed care officials in California have issued a public warning about an increase in unscrupulous and illegal sales tactics some agents are using to pitch health plans.

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Are CDHP Savings All Smoke and Mirrors?

By: Margaret Dick Tocknell, for HealthLeaders Media, October 12, 2011

Is the engaged consumer who will use the power of the marketplace to reduce his healthcare bill in fact a myth? New research shows that consumer-directed health plans too often trade necessary medical care for cost savings.

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6 Ways to Drive Patient Volume, Revenue

By: Anna Webster, for HealthLeaders Media, October 12, 2011

Don't waste your time and money on campaigns that belly-flop. Marketing strategies that drive patient volume and build revenue avoid common campaign clichés and focus on measured results that impact the bottom line.

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3 Strategies of Financially Successful CAHs

By: Alexandra Wilson Pecci, for HealthLeaders Media, October 12, 2011

Hospitals' financial viability is more important than ever, and when it comes to critical access hospitals, understanding the strategies that make them financially resilient and strong is crucial.

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*NEW* Industry Survey 2012

By: October 5, 2011

We know you have something to say. And we want to hear it. Take the 2012 Industry Survey now—in 10 minutes or less, share your insight and help define industry trends. Enter today for the chance to win an iPad!

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Webcast: Achieving Alignment on Strategic Marketing Initiatives

By: October 11, 2011

Date: November 8, 2011
About: In this 90-minute Webcast, benefit from lessons learned from Catholic Health Initiatives’ communication campaign for EHR implementation, and learn what your service lines can mean for marketing opportunities.

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