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Thursday, July 14, 2011


Daily news & Analysis



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Senators Batter CMS Over Anti-Fraud Efforts

By: Cheryl Clark, for HealthLeaders Media, July 14, 2011

The Centers for Medicare & Medicaid Services has taken a beating from members of a Senate subcommittee for incomplete implementation of fraud prevention programs and for missing key deadlines.

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CDC Seeks to Improve Ambulatory Care Safety

By: Cheryl Clark, for HealthLeaders Media, July 14, 2011

Much attention has been paid to improving safety of inpatient care, but for outpatient care, conditions have not been as rigorously policed, according to guidelines issued by the Centers for Disease Control and Prevention.

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Stakeholders React to Proposed HIX Rules

By: Margaret Dick Tocknell, for HealthLeaders Media, July 14, 2011

While the Department of Health and Human Services' proposed rules for the creation of health insurance exchanges presents a set of challenges to health insurers, the proposed regs are receiving mostly positive comments from stakeholders, including industry groups and consumer advocates.

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Providers Call for Standardized ED Metrics

By: John Commins, for HealthLeaders Media, July 14, 2011

In a consensus statement, nine associations representing healthcare providers propose standardized definitions for six common emergency department measures.

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Marketing a Merger: Assessing the Brand, Forming a Culture

By: Anna Webster, for HealthLeaders Media, July 13, 2011

As more health systems look to consolidate and merge, marketers must work to build brand recognition, a common culture, and a communication structure both internally and externally.

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5 HIX Challenges for Health Insurers

By: Margaret Dick Tocknell, for HealthLeaders Media, July 13, 2011

Much of the focus on health insurance exchanges has been on what states will need to do to create and manage them, but health plans need to start planning how they will position themselves to sell their products in what is estimated to be a $60 billion business.

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AHA: Critical Access Hospital Study 'Distorted'

By: Alexandra Wilson Pecci, for HealthLeaders Media, July 13, 2011

The American Hospital Association and The National Rural Health Association slam a study that finds health outcomes and the quality of care at critical access hospitals lacking.

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Webcast: Cultivating Physician-Hospital Alignment in the ACO Era

By: June 14, 2011

Date: July 20, 2011
About: Integration will be the key to success in the accountable care era, whether your organization develops an official ACO or not. Organizations must develop strong relationships with employed and affiliated physicians. Join us to get alignment strategies to thrive in an increasingly integrated industry.
LINK: http://www.hcmarketplace.com/prod.cfm?id=9582&s=EZINEADH&e_topic=WS_HLM2

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Webcast: Creating an ACO Marketing Language

By: June 21, 2011

Date: July 27, 2011
About: As a marketer, you need to learn the new paradigm of managing population health vs. growing patient volume in a traditional environment. Advance your understanding of how to align ACO marketing with business needs, as well as market accountability to providers, and ultimately your community. LINK: http://www.hcmarketplace.com/prod.cfm?id=9597&s=EZINEADH&e_topic=WS_HLM2

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