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Thursday, October 17, 2013


Daily news & Analysis



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Claims Data Underreports Pressure Ulcers

By: John Commins, for HealthLeaders Media, October 17, 2013

Rates of hospital-acquired pressure ulcers vary wildly in hospitals based on how the data is collected, researchers say. In one study, surveillance data identified 10 times more pressure ulcers than billing data.

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Cardio Service Line Introduces Revitalized Mercy Health

By: Jacqueline Fellows, for HealthLeaders Media, October 17, 2013

Instead of announcing its rebranding campaign all at once, Mercy Health rolled out its new look and tagline one service line at a time. Investing in market research upfront has been key to its success.

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Time for Med Schools to Adopt Conflict of Interest Policies

By: John Commins, for HealthLeaders Media, October 16, 2013

It shouldn't take an IOM recommendation to ban ghostwriting, and yet one-third of medical schools still allow it. Why aren't all medical colleges in compliance with the fairly straightforward clinical conflict of interest policies set forth by four prominent medical associations?

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Texas HMOs Set Enrollment Record

By: Margaret Dick Tocknell, for HealthLeaders Media, October 16, 2013

Medicaid and Medicare Advantage plans are the primary drivers of a resurgence in health maintenance organizations in the Lone Star state, where Medicare Advantage HMOs enjoyed double-digit enrollment growth in 2012.

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Laser-Like Social Media Focus Works Best for Independents

By: Jacqueline Fellows, for HealthLeaders Media, October 16, 2013

Social media channels allow a healthcare provider great reach for a fraction of the cost of traditional media such as billboards, newspapers, magazines, print, and television. But "spraying and praying" all over the Web is not a good strategy.

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Webcast: Patient Engagement for Population Health—The Kaiser Permanente & MSHA Models

By: September 3, 2013

Date: October 23, 2013, 1:00–2:30 p.m. ET

Join clinical improvement leaders from Kaiser Permanente and Mountain States Health Alliance as they reveal proven models for fostering patient engagement through care coordination, technological innovation, and community outreach.

Register Today

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Webcast: The New Patient Experience Model—Strategies to Leverage the Patient Perspective

By: July 31, 2013

Date: November 5, 2013, 1:00–2:30 p.m. ET

Marketing leaders from Covenant Health and Studer Group will help healthcare executives understand the importance of creating a patient-centered culture, share actionable examples of experience improvement techniques, and demonstrate how marketing can promote and sustain the hospital's patient experience strategy.

Register Today

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