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Monday, February 21, 2011


Daily news & Analysis



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Coordinating Care Through Physician Outsourcing

By: Philip Betbeze, for HealthLeaders Media, February 13, 2011

Outsourcing of physician talent is not just for the ED anymore. From the rise of hospitalists to anesthesia and beyond, companies with hundreds of physicians under contract are expanding their relationships with hospitals as goals for quality, patient safety, and throughput become more critical to maximizing reimbursement.

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Hospital Marketing Chiefs Get Strategic

By: Marianne Aiello, for HealthLeaders Media, February 13, 2011

Healthcare leaders say a Chief Marketing Officer must adopt a strategic role that is focused on the business and message of the organization.

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HIT Recruitment Help Desk

By: John Commins, for HealthLeaders Media, February 13, 2011

Rural and urban healthcare facilities may have different challenges and resources for health information technology talent, but there are some universal themes.

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Oncology Drug Shortage Rising

By: Lisa Slama, PhD, Associate Vice President, Sg2, for HealthLeaders Media, February 18, 2011

The deficit of chemotherapy drugs over the past year is almost twice the number of previous scarcities. Many of thedrugs in short supply this year are widely used generics, which has exacerbated the shortage’s impact among cancer care providers, researchers say.

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Motorcycle Helmets and Spine Injuries, Revisited

By: Jonathan P. Goldstein, February 16, 2011

A recently published Johns Hopkins study concluding that motorcycle helmets reduce spine injuries elicited a response from a Maine-based economics professor whose own 1986 study suggested that the weight of a helmet could cause significant torque on the neck that would be devastating to the spine.

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ACO High Priority for Healthcare Leaders, Survey Says

By: Philip Betbeze, for HealthLeaders Media, February 18, 2011

Three in four hospital chief executives surveyed say they either already have the components in place to be considered an accountable care organization or that they will within the next five years. But how do they prepare for something that's still at the experimental stage at this point?

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Healthcare Leaders Reveal Uncertainties About Industry Direction

By: February 16, 2011

Dedication to mission is strong and getting stronger, but just how to accomplish that mission is less certain, according to the just-released results of the 2011 HealthLeaders Media Industry Survey. http://www.healthleadersmedia.com/industry_survey/

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Webcast: Boost Market Share with Your Oncology Services

By: February 14, 2011

Given the growing trend toward all-inclusive cancer centers, do you know how to differentiate your own oncology services to protect and grow your market share? Your oncology care is distinct. Its marketing should be, too. Join HealthLeaders Media on March 31 for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from marketing leaders. http://www.hcmarketplace.com/prod.cfm?id=9460&s=EZINEADH&e_topic=WS_HLM2

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