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Thursday, August 30, 2012

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How One Hospital Works to Win Over Patients

By: Joe Cantlupe, for HealthLeaders Media, August 30, 2012

While Stony Brook University Medical Center in NY has won awards for clinical work, it is among many high-achieving clinical facilities trying to improve patient satisfaction and raise its HCAHPS scores.

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Damage from Healthcare Data Breaches Spreading

By: Margaret Dick Tocknell, for HealthLeaders Media, August 30, 2012

While the total number of healthcare data breaches dropped by a third between 2010 and 2011, the number of patients affected by having the privacy of their data compromised doubled to 10.8 million, a report says.

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WellPoint CEO Angela Braly Makes Her Exit

By: Margaret Dick Tocknell, for HealthLeaders Media, August 29, 2012

Capping weeks of intense media and shareholder scrutiny, the chief of WellPoint is stepping down. A look at Angela Braly's tenure reveals significant acquisitions, but slipping profits and low ratings from hospital executives.

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Texas Sidestep Exposes Medicaid Rhetoric

By: John Commins, for HealthLeaders Media, August 29, 2012

There are legitimate disagreements on how to pay for healthcare. But responsible leaders can do so without firing election-year broadsides against programs that affect the fiscal health of their cities and counties, and the physical health of millions of their most vulnerable constituents.

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Gundersen Revs Population Health Initiatives

By: Marianne Aiello, for HealthLeaders Media, August 29, 2012

Like most hospitals, Wisconsin's Gundersen Lutheran Health System has long been committed to the health of its community. Now, in response to changes brought on by healthcare reform, Gundersen has retooled its community-facing marketing strategy.

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New Book: The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs

By: August 20, 2012

Authors: Michael F. Boyle, MD, FACEP and Daniel G. Kirkpatrick, MHA, FACHE

About: A growing demand for convenient urgent care and after-hours medical services has led to a rapid increase of walk-in clinics around the country. The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs offers a step-by-step executive-level guide to planning, staffing, marketing, and managing profitable urgent care centers.

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Webcast: Marketing & Metrics—The Cleveland Clinic and Fairview Health Way

By: July 30, 2012

Date: Sept. 14, 2012, 1:00–2:30 p.m. ET

Can you prove the value of your marketing efforts to your organization's bottom line? Learn how marketing leaders from Cleveland Clinic and Fairview Health Services capture, track, and measure the impact of their marketing programs to demonstrate ROI and better support organizational business objectives. Get proven strategies from industry leaders in a new interview-driven format, expanded Q&A, online forum, takeaway presentation, and 60-day post-event on-demand access.

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