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Thursday, December 9, 2010

Daily news & Analysis

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Bill Exempts Doctors from FTC’s Red Flag Rule on ID Theft

By: Dom Nicastro, for HealthLeaders Media, December 9, 2010

The Senate and House have each passed a bill that relieves doctors of complying with the Federal Trade Commission's identity theft prevention law known as the Red Flag Rule. The bill awaits a signature from President Obama before becoming law.

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4 Ways to Think About ACO Strategy

By: Stephen Jenkins, for HealthLeaders Media, December 9, 2010

There are good reasons to pursue becoming an accountable care organization, and some bad ones too. How much time and money will you invest in an ACO strategy before you are certain about whether it makes sense for your organization?

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CPOEs Can Decrease Mortality Rates, Research Shows

By: Cynthia Johnson, for HealthLeaders Media, December 9, 2010

For the first time, data has shown that a significant decrease in hospital-wide ­mortality rates can be associated with implementing computerized physician order entry systems. Using such systems to reduce time to execute orders was the biggest catalyst to lowering mortality rates, researchers say.

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Drug Maker to Settle Kickback, Off-Label Allegations for $41M

By: John Commins, for HealthLeaders Media, December 9, 2010

Kos Pharmaceuticals, a subsidiary of Abbott Laboratories, will pay more than $41 million to resolve criminal and civil False Claims Act violations related to illegal kickbacks and off-label marketing for two cholesterol drugs, the U.S. Justice Department has announced.

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Santiago Horgan: Surgeon as Game-Changer

By: Cheryl Clark, for HealthLeaders Media, December 2, 2010

In our annual HealthLeaders 20, we profile individuals who are changing healthcare for the better. Some are longtime industry fixtures; others would clearly be considered outsiders. Some are revered; others would not win many popularity contests. All of them are playing a crucial role in making the healthcare industry better. This is Santiago Horgan's story.

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Webcast: Service Line Strategies Workshop: Back and Spine Care

By: December 7, 2010

Successful spine and back care service lines require a foundation rooted in market knowledge, organizational commitment, and physician alignment, as well as the fluidity to adapt to ever-changing conditions, including reimbursement changes, technological advances, and a growing patient preference for non-surgical options. Join HealthLeaders Media on December 14 for this 90-minute Webcast and Q&A, and discover ways to position your back/spine service line for success.

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Webcast: Tactics to Measure Financial ROI for Marketing Efforts

By: November 30, 2010

Proving marketing ROI is both critical to do, yet often hard to do. In this economic and competitive environment, the stakes are high—you need to show the efficacy of your marketing dollars through a commitment to measuring your efforts beyond brand awareness. Join HealthLeaders Media on December 13 for this 90-minute Webcast and Q&A to get specific how-to's on demonstrable marketing efficacy with case studies from Chester County Hospital and Fairview Health Services.

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Insurers vs. Hospitals: Who Has the Upper Hand?

By: Jeff Elliott for HealthLeaders Media, December 8, 2010

A study by the Center for Studying Health System Change finds that  hospitals are successfully negotiating higher-than-competitive prices with insurers. So much so, the study claims, that the prices are an anomaly compared with other industries in competitive markets. Hogwash, hospitals say. What's going on here?

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What Healthcare Marketers Can Learn from Elliott Fisher

By: Marianne Aiello, for HealthLeaders Media, December 8, 2010

As I spoke to Elliott Fisher about his background, Dartmouth Atlas, and accountable care, I couldn't help but think how his insight might benefit healthcare marketers.

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5 Physicians with Stories to Tell

By: Cora Nucci, for HealthLeaders Media, December 8, 2010

Some of the most memorable healthcare leaders we've interviewed and written about at HealthLeaders this year are not the ones who run complex medical institutions. Their work is admirable, to be sure, but it stands separate from doctors who live and practice in places, far from cities, where the pace is slower, and healthcare can be hard to come by. 

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